Your SEO ranking may increase or decrease based on this new Core Web Vitals Affect Google algorithm update. Google has announced that Core Web Vitals will become ranking signals starting May 2021. The update will also integrate existing UX-related signals.…
Build Brand Authority With Content Marketing
An organization’s brand authority indicates how well consumers trust its brand, products, or services. There are varying degrees of brand authority, ranging from simply having encountered a brand’s product to knowing and remembering a brand by name. For new brands,…
Do Virtual Events have a Future?
“In many respects, this has been an intriguing year in terms of happenings.” Chris Wickson, the co-founder and former CEO of Akkroo, a U.K.-based B2B events, and lead capture firm, uses some British understatement. Wickson now serves as Integrate’s GM…
Be Digital Marketing With Three Powerful Videos
Any internet marketing strategy should include video storytelling as a key component. Brands can lay the groundwork for a successful video campaign by adhering to these three elements. Video is becoming the new norm for visual storytelling in an increasingly…
5 Remote Work Tools to Make Your Day More Productive
By 2021, Global Workplace Analytics predicts that 25-30% of the workforce will be working remotely. During the pandemic, companies have already transitioned to remote working or a mixed working set-up famously termed as ‘Hybrid Working’. As a business owner, you…
The Future of Digital Marketing: Predictions for 2022
The digital marketing landscape develops so rapidly that it’s nearly hard to predict what prospects the future of digital marketing will bring. We’ve seen new technologies, a social media backlash, and influencer marketing mature from its early days as a…
The Best Ways to Conduct Competitive Analysis in Digital Marketing
In the hands of expert marketers, a digital competitive analysis has proven to be a helpful tool, but competitive analysis in internet marketing shouldn’t be too difficult for newbies. Understanding what you should be doing is the most significant component…
Revamp Restaurant Business With Digital Marketing Even in Covid-19
Due to unanticipated circumstances, the COVID-19 Crisis has impacted the way we do business. This is especially true in the case of restaurants, as many of them have been closed for several months and are now reopening. Using the correct…
Digital Marketer Should Know These Types of Keywords
“The Life of a Digital Marketer in Google’s Hands!” it is said. Many digital marketers may relate to this, and many still believe they can manipulate the system to their advantage. It makes little difference how hard we attempt to…
Does My Business Need a Website?
If your company is doing well, you may be able to come up with a number of reasons why a well-designed website isn’t necessary. Sure, you recognize the importance of having a web presence, but you may not feel that…