Standard Google Analytics Campaign Parameters

– UTM_source: Traffic source – UTM_medium: Marketing medium – UTM_campaign: Campaign name – UTM_term: Paid keywords – UTM_content: Campaign variations

Append Parameters to URLs

– Structured tracking URLs – Efficient tag generation

Consistency and Standardization

– Importance of consistent tagging – Establish naming guidelines

Best Practices for Implementation

– Include relevant info – Regularly review parameters

Benefits of Campaign Parameters

– Accurate tracking & attribution – Detailed campaign insights

Enhanced Decision-Making

– Use data-driven insights – Optimize based on metrics

Common Mistakes to Avoid

– Inconsistent or incorrect tagging – Neglecting parameter updates


– Clear parameter understanding – Accurate tracking, optimized campaigns – Propel marketing with Google Analytics