Google Analytics prohibits collecting Personally Identifiable Information (PII) to protect privacy

PII includes names, email addresses, phone numbers, and social security numbers

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User-level and event-level data are also prohibited to ensure visitor anonymity.

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User-level data includes browsing history and demographic information.

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Event-level data includes specific actions like button clicks and pageviews.

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Collecting advertiser features data without consent is prohibited by Google Analytics.

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Advertiser features include remarketing and demographics reporting.

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Following Google Analytics' policies is crucial for accurate and reliable website data.

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