Google Analytics prohibits collecting Personally Identifiable Information (PII) to protect privacy

PII includes names, email addresses, phone numbers, and social security numbers

User-level and event-level data are also prohibited to ensure visitor anonymity.

User-level data includes browsing history and demographic information.

Event-level data includes specific actions like button clicks and pageviews.

Collecting advertiser features data without consent is prohibited by Google Analytics.

Advertiser features include remarketing and demographics reporting.

Following Google Analytics' policies is crucial for accurate and reliable website data.