What Is Google Ads In Digital Marketing And How Does It Work

What is Google Ads

What are Google Ads? To give you the definition, Google Ads is a web advertising service developed by Google to assist marketers to reach their customers instantly. When somebody searches on Google for a specific term, say ‘travel packages’, Google would throw a listing of searches for you. however, if you look closely, you’ll notice that the highest and also the bottom results area unit typically ads. (Learn How to earn with Google Ads Campaign with Best Digital Marketing Institute in Delhi)

Type of ads in Google Ads

let us consider every of those ad sorts thoroughly

A) Search ads

Like my travel example earlier, once a user searches for one thing on Google, the list of ads that seem higher than the organic listing area unit is referred to as search ads. as an example, once a user searches for “Kashmir vacation packages”, the search results can look one thing like this. The ones marked “Ad” area unit ads. And, the results below that area unit organic.

Google considers several factors before deciding that ad to show 1st, still because of the sequence of ads that follow. We’ll discuss these factors, their relative importance, the correlation between various factors, etc. in an exceedingly a lot of elaborated chapter later. But, let’s take a short consider them:

Google Ads: Important factors in search ads

1. Targeting – for example, your ads are going to be shown within the geographics that you just select (you will go as specific because the nada code)
2. Search term and keyword – what’s being hunted for by the user + the keyword that you just optimize the ad for.
3. Ad copy relevancy – Ads that seem for a particular search term ought to be relevant. a pursuit for faculties shouldn’t throw results for travel packages.
4. Landing page expertise – however relevant is that the landing page to what the searcher wanted? Did he get what he was waiting for?
5. Conversion rate – this is often once more controlled by relevancy, landing page quality, and knowledge.
6. Bids – If two advertisers have excellent ads and landing pages, the upper bid can get preference over the lower one.
7. Quality score: Quality score once more depends on all of the opposite factors mentioned higher than. So, it’s a lot of sort of a cycle than everything else. Everything is reticulate.

In addition to the quality search ads, you’ll be able to conjointly run these special ads in the search network.

1. Call-only ads – This ad is obtainable solely on decision enabled mobile devices. once clicking the ad, rather than taking you to a landing page, you create a decision directly.
2. Dynamic ads– This ad sort is a lot appropriate for businesses United Nations agency have a well-managed web site. this is often as a result of the content of the ad still because the landing pages is taken dynamically from the web site. they’re terribly kind of like text ads, except that no keywords area unit is concerned here. as an example: a coaching institute is running dynamic search ads. A user searches for “java courses”. Google displays a listing of ads. however dynamic ads would mechanically replace the ad headline with “java course” (the search query) and also the ad text with the relevant web site content and landing page”.
3. Mobile app promotion- These ads area unit appropriate for businesses with mobile applications. The goal of this ad is to encourage users to transfer your app or take a desired action at intervals of the app.

Note: of these special ads area unit on the market on the search network. aside from call-only ads, another area unit on the market in the show and video campaigns still. The ideas area unit a similar, however the platforms area unit totally different.

Tips For Banner Advertising On Google Adsense


The ‘Business linear unit Motion‘ example:

Let the American state emphasize my purpose with AN example from ThinkWithGoogle. A Dubai-based practice referred to as ‘Business linear unit motion’ started running search ads to drive traffic to their web site and to come up with a lot of leads.

As you’ll be able to see, search ads, once targeted and run properly will prove terribly profitable for your business, similar to for business linear unit motion. (Run your own business by joining Master In Digital Marketing Course)

B) show ads

Have you ever detected them? whereas you’re reading a post or viewing a video on some random web site, you see ads in an exceeding heap of various places on the page, and in numerous dimensions. These area unit show ads.

Here the searcher isn’t expressly trying to find what’s ad offers. But, supported a variety of things like keywords, audience interest, managed placements, etc, Google decides to point out them to you.

These show ads solely seem on advertising-supported websites. Below area unit, the targeting criteria supported that Google selects the websites to position the banner ads.

1. Keywords – The ads area unit displayed supported the keywords that they’re optimized for. Let’s say the keyword for the ad is “Social Media Marketing”, then Google would select websites that have content on the subject.
2. Placements – Placements area unit nothing however the websites on that you would like your ad to seem. simply add the websites wherever you would like to point out the ads, rather than keywords. as an example, if you would like to point out your ads solely on travel connected websites, then search for advertising-supported travel sites and add them to your targeting.
3. Remarketing – This helps you reconnect together with your existing web site guests. Using this, you’ll be able to target guests United Nations agency have come back to your web site however haven’t taken any action.
4. Topic – There are unit specific topics in AdWords or can say Google Ads, beneath that all websites area unit sorted. it’ll be easier for the advertisers to decide on topics associated with the companies. For example, websites associated with travel are going to be listed beneath the subject ‘travel.’

C) searching ads

If you’re a retail merchant, this campaign sort would build a lot of sense for you. This ad sort boosts traffic to your website and helps in generating quality leads still as increasing your conversions.

This is however searching ads would seem on the search network.

Requirements for running searching ads:

1. Setup AN account with Google businessperson Center (It could be a platform that helps retailers to transfer all their product listings in an exceedingly specific format).
2. Setup AN account with Google Ads & link them along.
3. Submit updated product knowledge every thirty days to Google businessperson Center.
Since each, the tools area unit coupled along, searching ads take all the merchandise details from Google businessperson Center, matches the search question, and displays relevant ads to the user.


What is Google Ads in Digital Marketing

D) Video ads

This ad sort lets advertisers run video ads on YouTube and alternative Google show Networks.
The 3 main advantages of running video ads are:
1. higher targeting – This ad sort has demographic, location, interest, keyword, and device targeting that helps you reach the proper audience on YouTube and Google show Networks.
2. a lot of reaches – As of January 2017, YouTube is that the third most visited web site and has thirty million guests on a daily basis. to boot, video ads are on the market on Google show Network. this suggests that you just have access to a wider audience.
3. Measurable – not like advertising on TV, YouTube ads allow you to apprehend all the required metrics like views, view rate, clicks, reach and frequency, engagement, performance, etc. This helps you live the success of video ads. (Be a Google ads expert with Best Digital Marketing Course in Delhi)

E) Universal app campaign

This campaign is useful for businesses with a mobile app. Here, the adman will promote the mobile app across search, PlayStore, show & YouTube. AdWords or Google Ads uses ad text ideas and alternative assets right from your app store listings. All you wish to try to do is give some text, a budget. and a beginning bid. Also, don’t forget to line languages and locations for the ad.
By utilizing all this data, Google Ads itself styles a range of ads in numerous formats. Google can mechanically take a look at totally different ad combos and show the one that performs the most effective.

Financial establishment, KCB group, used the Universal App Campaign to extend awareness regarding KCB mobile banking app.
So, currently, you recognize what Google Ads is, and also the styles of ads that area unit on the market for you to run.


Read More: Google Ads Text Ads Overshadowed by Shopping Ads for Retail Advertisers