If your company is doing well, you may be able to come up with a number of reasons why a well-designed website isn’t necessary. Sure, you recognize the importance of having a web presence, but you may not feel that a well-designed website will make a significant impact on your company — especially if you’re already profitable.
What are your thoughts? Is a website required to run a successful business?
This article explains why having a business website is a good investment and why you don’t always need one.
Does My Business Need a Website? Many business owners wonder, “Do I need a website because I have a small business with a small workforce and we don’t sell anything online?”
The answer is YES! If you own a business, you should have a website to avoid losing customers to competitors who already have one.
Are you certain you won’t be able to sell your item online? COVID-19 has shifted the retail environment, with millions of people searching for everything from books to films to houses to natural gas and more on the internet. So, while you’re pondering, your competition has probably discovered the value of a website for their company.
You don’t want to be the last one standing.
“Doesn’t my Facebook page count?” you might wonder.
Do I Need a Website if I Have a Facebook Page?
Businesses frequently use Facebook or other social media platforms as their primary marketing outlet. And there are benefits to using these channels.
They can, for example, help you reach a broader audience and even do market research. A Facebook page, on the other hand, should not be used to replace your company’s website.
Here are some of the causes for this.
1. You Don’t Own Your Facebook Page
What if Facebook decides one day that it will no longer support businesses? All of your clients and followers would undoubtedly go if your Facebook page as your only internet presence.
In fact, not long ago, Facebook was down all across the world, generating panic.
While it’s unlikely that Facebook would stop supporting businesses, you have no say in the adjustments the company makes.
However, you have complete control over the style and functionality of your website.
2. Facebook Has SEO Limitations
Consider that for a moment. When you’re looking for a local business, where do you go? Which is better, Facebook or Google? The 3.5 billion daily Google searches reveal that most people prefer search engines to social media for information.
A business website enables you to position yourself so that people will find you when they conduct searches for the items or services you offer. You may optimize your site for local searches to attract an audience in your area, even if you can easily compete with larger websites.
3. A Website is More Credible
People only buy from businesses they know, like, and trust, thus a business website is a mark of trust. While it may be simpler to build a Facebook page, a company website allows you to command greater authority and trust.
4. Attention is Fleeting on Facebook
Facebook is a fiercely competitive platform. When you post your business on Facebook, you’re constantly up against competition from a variety of other businesses.
Furthermore, you must compete with the Facebook friends of your potential client. Many individuals find adverts irritating, especially when they want to communicate with friends, therefore they will disregard your business posts or advertisements.
A company website, on the other hand, ensures that you have a potential client’s undivided attention. So, while you may have to do some labor to bring them to your website, the chances of them patronizing it is higher once they’re there.
Now, we’re not suggesting that you don’t have a Facebook profile for your company. Instead, your Facebook page and other social media should complement rather than replace your website.
Importance of a Website
Having a website enhances your credibility, visibility, and ability to generate leads. Because it’s your property, you have complete creative control over how it looks and what you advertise. It’s a great area to showcase positive client feedback and address any queries they might have about your company.
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Benefits of a Website
12 Reasons Why you need a Website for Your Business.
A business website has numerous benefits for both small and large businesses. The following are the most important advantages of having a business website.
1. A Business Website Makes You Look Professional
Anyone can start a Facebook company page for free and in a matter of minutes. Because of the low barrier to entry, a business’s social media page loses a lot of credibilities. Customers have no idea who is behind a Facebook page, where they are, or if it is all a ruse.
Creating a business website, on the other hand, is not free and demonstrates that you are serious about your business. As a result, having a business website gives you a more professional and respectable appearance.
2. It’s an Essential Step in Your Customer’s Journey
An effective website is a destination for your audience from several channels. Your website is where you’ll get your potential clients to take action.
People pass by your website as if it were a physical store, and they eventually come in to see what you have to offer. So, even if they don’t buy anything the first time they come in, they might buy anything later.
Customers learn about your company through many methods, such as social media feeds. If the social feed ad piques their curiosity, they’ll go to your website to learn more about the company. They might not take the next logical step in the customer journey if there isn’t a website.
3. A Website Increases Your Visibility
There are about 4.5 billion active internet users globally, with over 90% of them using mobile devices to access the internet.
Your company will be essentially invisible to these people if you don’t have a website. Unless you invest in a website, your firm will become invisible to those who matter as COVID-19 pushes the global market even more digital.
4. It’s Essential For Local Businesses
Many small business owners may not understand the value of investing in a well-designed website for their company. They are, however, missing out on a huge source of income right now.
The following figures demonstrate how critical a website is for a small business:
- The local purpose appears in 46% of Google searches.
- Search is used by 97 percent of users to locate local businesses.
- After conducting a local search, 28% of users made a purchase.
- 70% of consumers will go to a store after seeing something on the internet.
A business website will help you capture all of this potential and make your business even more profitable.
5. It Offers Social Proof
What your consumers have to say about your business can influence whether or not others would patronize you. While review sites such as Yelp are useful, your website is the greatest way for consumers to learn more about your company.
Using your greatest testimonials to generate trust and social proof on your website is a great approach to do so. Furthermore, posting your finest evaluations on your website ensures that third-party review sites do not downplay the positive feedback you receive.
6. A Business Website Gives Lasting Value
One of the best aspects of investing in a business website is that it continues to provide value to you long after you’ve built it.
When you pay for social media advertising, your potential clients will only see them for as long as you keep them running. You’ll have to pay to run the ad campaign again if they don’t notice it.
A company website, on the other hand, will provide you with a return on investment over time. Even if you don’t see profits in the first year, you still have time to alter things until you do.
7. Creating a Business Website is Easier and Cheaper Than You Think
Many business owners are hesitant to develop a website because they believe it is difficult and costly to do so. That, however, is not the case.
Creating high-quality websites has never been easier or more affordable. You may create a website with a website builder that is both economical and simple to use. The process of creating and hosting a website is rather simple.
8. A Business Website Lets You Sell Online
E-Commerce revenues are expected to reach more than $5.4 trillion by 2022. Clearly, none of these sales occur with companies that do not have their own websites.
Even if you aren’t running a traditional e-commerce store, having an online presence can help you attract new consumers and sell even when your physical location is closed.
9. You Have Complete Control Over Your Website
Unlike social media networks, your website is your property, therefore you have complete creative control.
You are free to share user reviews, videos, photographs, and anything else you want.
You also don’t have to adhere to the constantly changing regulations of social media platforms. Your website and its content are safe even if there is a social media blackout, such as when Facebook, Instagram, and WhatsApp all went dark for many hours.
10. A Business Website is Easy to Manage
It used to be difficult to maintain a website. It is now easier than ever to run a website using a content management system (CMS) such as CMS Hub or WordPress. Furthermore, maintaining your website does not necessitate any technical expertise.
11. Websites Improve Customer Service
Your customers will require a lot of information, thus a good website will have much of it. As a result, they won’t need to contact to inquire about the location, hours of operation, or other basic questions. A website improves the overall customer experience by assisting customers.
Furthermore, because basic client questions do not bog down your team, they are free to focus on other critical activities that boost production.
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12. A Website Helps You Edge Out The Competition
Even if you are a small business, an effective website allows you to compete with the “big boys” in your industry. If you play your cards right and optimize your website properly, you can outrank larger websites and get quality leads organically from search engines.
But even with the many benefits a website provides, is it still possible that you don’t need one for your business? Yes, and here are some reasons why.
5 Reasons Why Your Business Doesn’t Need a Website
- You Have No Desire to Advance
One of the primary reasons for having a functional, effective website is to increase your client base and revenue. If you’re not looking to significantly expand your business, there’s probably little reason to try to find more clients or increase your revenues.
- You Have a Good Number of Leads
Many businesses excel at obtaining referral customers and leveraging their existing network for new business. If this describes you, a website may not be necessary. This, of course, assumes that your Rolodex will continue to be an effective mechanism for obtaining all of the new business you require.
3. You’re Not Hiring Any Time Soon
If you’re looking to hire more people, chances are your prospective employees will want to learn more about you. And they’ll most likely visit your website.
If all other factors are equal, potential recruits will prefer a company with a vibrant website over one with a web brochure.
Small businesses would benefit from a website because they lack the resources to attract exceptional people outside of their immediate network. A website can assist with this.
4. You’re Operating in a Virtual Monopoly
A website is probably not necessary if you have the luxury of running a business with little (if any) competition and a product that people must have. Your clientele is in desperate need of what you have, and there are no other options. Congratulations! Even if a flashy new website wows your spouse and coworkers, you probably don’t need one to grow your company.
5. You Don’t Expect to Sell the Company Any Time Soon
The internet is becoming an increasingly crucial asset in valuation talks for a variety of firms. This is especially true if you run a startup, a high-tech company, or one that “scales” well (i.e., adding new customers does not increase costs proportionately).
The reason is straightforward. You have a better business than someone who does not have an excellent website and can demonstrate that it is successful in helping you attract new clients. For many businesses, the Internet is a wonderful tool to acquire customers at a minimal cost.
Another advantage of using the Internet for marketing and sales is that it is more easily measured. Consider providing a chart of your site traffic (and how it’s grown over time) and detailed data on how that traffic translates into revenues to a potential buyer. You’ll likely find that the two are closely associated. I’d sit up and take note if I were on the buying side.
Final Thoughts
It is ultimately your choice whether or not to construct a website for your company. Creating a website, on the other hand, is a fantastic place to start if one of your business goals is to boost lead generation, visibility, social proof, and authority.
No matter where you are in your digital marketing journey, you must have begun to consider the significance of having a website for businesses of all sizes. Over the past several years, thousands of people have been trained by our Delhi Institute of Digital Marketing DIDM to create responsive and elegant websites for businesses of all sizes. Please feel free to contact us if you also would like to learn how you can create one.