People who use websites naturally wants their website or domain should have good domain authority score. Like any metric, Domain Authority could be also altered and misused too in a wrong context or way.
The Reason Behind Increasing Your Domain Authority
This could sound like a weird question for someone who must be knowing the value of domain authority but this is probably the most appropriate question one should ask himself. What is the end goal of yours for getting higher domain authority? Generally, domain authority is viewed as an indicator of success but in reality, it does not drive success. Google doesn’t use the domain authority and it doesn’t have any direct impact on the rankings of your website. Thus, increasing your domain authority solely for increasing your website ranking is of no use.
Is There really need for Domain Authority or its completely Useless?
Domain authority or DA is an indicator of your average link value. A high DA is always better than a low DA, but it should not be the end goal for any website.
Domain authority is not completely useless but there must be some decency int using it. DA is very good at knowing your website relative competitiveness. The smart SEO is the functioning of proper resources for the keywords at which your chance of competing would be higher. Only knowing about your DA is completely useless but knowing about the sites competing with your query targeting DA is of great use. Don’t waste on the competition of query for which your competitors have very high DA than yours this could save you lots of money and time.
Google: DA isn’t Real
The official announcement of Google’s statements is not able to define terms completely. According to Google, one should not use domain level authority metric for their website rankings.
Here are Some Serious Tips for Domain Authority
- You will have to get high authority links, the links from high authority sites and pages have the power to make your website rank. These high authority sites drive both domains authority and page authority. You can ignore DA but you should know high authority links are probably good for your website.
- Try getting very few or no spammy links else your DA will certainly have a bad score. Spammy links don’t mean low authority pages or links and in most of the cases, it is useful as well as relevant for users. Like Delhi Institute of Digital Marketing always ignore the spammy links to get into their website.
- Get the links from websites which has real traffic and this signal that the website is useful. Whether your website DA will be increased or not but getting links which have traffic is a good thing and indication of relevancy.
You will not be able to fake authority so you should do the work which would fetch you real authority. It would definitely take time, getting a higher DA needs time and would take even a year or so.
You could further use the domain authority where you could compete today which would help you cost-effectively maximizing your investments. Make domain authority a useful weapon rather than a burden.
Read: The 7 Advantages of doing Digital Marketing
Also, read: Google Ads to Introduce Recommended Columns