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The scope of digital marketing in India and all over the world

Do you find it extremely interesting to learn about the scope of digital marketing in India and around the world? 

You have come to the right place if this is the case. Nowadays, digital marketing is in a boom period, and people hear this term ‘digital marketing’ almost every day because it has grown in popularity over the past few years. 

Even though some people know what digital marketing is, they are unaware of digital marketing scope. 

Our goal is to provide you with information about the scope of digital marketing in India and around the world through this article. 

Furthermore, you will gain knowledge about what digital marketing is, how demanding it is, what its pros and cons are, what job roles are associated with digital marketing, and how digital marketers are compensated.

The basics of digital marketing

In simple terms, what is digital marketing?

Before learning about the scope of digital marketing, you should understand what it is.

In digital marketing, your products and services are advertised online through a variety of means, such as social media marketing, email marketing, search engine marketing, video marketing, etc.

Nowadays, online marketing has become an important part of a company’s marketing strategy due to its low cost and effectiveness.

The demand for digital marketing in India and around the world

Even before 2016, the Internet was highly popular worldwide, especially in developed countries like the United States, the United Kingdom, and France. 

The demand for digital marketers in these countries, as well as many other developed and developing countries, was already high. 

Among other underdeveloped countries, India was one of the only ones where people didn’t consume much data but after 2016, this has changed dramatically. 

Jio was launched in 2016 by Reliance industries in India. Jio provided free unlimited 4G internet services for a year, and when Jio started charging for their services, the charges were very reasonable. 

Jio’s services attracted many people across India, and the level of internet usage grew tremendously as a result. 

In India, an average person used to consume 500MB to 1GB of data every single month in January 2016, and that number grew to 13GB in December 2020 and even higher in 2022.

Digital marketers have been in high demand ever since the internet usage rate in India grew tremendously, and this demand has only grown since then. 

The digital marketing scope expanded as the digital marketing demand increased.

A LinkedIn report revealed that more than 1.5 million new digital marketing jobs were posted on the internet in 2021, indicating a high demand for digital marketers in India. 

Digital marketing is expected to create more than 2 million jobs by 2025, according to a combined study by CII and KMPG. 

This section must have given you an idea of the high demand for digital marketers in India, which will continue for a long time to come.

Skills you need to acquire to work as a digital marketer

As a digital marketer, you will need to acquire the following skills. 

You will need to be proficient in many skills while working as a digital marketer, but these are some of the most important ones.

Adapting to changing customer interests and behavior patterns

There is a saying that says, “If you sell to everyone, you’re selling to no one.”

You will have to learn about your target audience if you are the only person in your business doing digital marketing. 

In addition, if you are interested in a career in digital marketing, you will be required to learn all there is to know about the audience of the company you will be joining.

As time passes, audience interests and behaviors continue to change. 

A digital marketing professional must be able to always put himself in the shoes of the customer and stay on top of changing customer interests and behaviors.

The skill of researching and incorporating keywords into content

In the world of digital marketing, content is king. 

On Google, high quality content is ranked on top, as well as content that Google understands the topic on which it is written. 

Keywords must also be incorporated into the content to help Google understand it. 

Furthermore, the keyword insertion limit should not be exceeded otherwise Google will consider the content spam and will not rank it.

Additionally, when inserting keywords, one should understand that they should flow naturally with the content and not look as though they were inserted forcefully, since that is also a red flag to Google. 

Digital marketers need to master the skill of finding the right keywords and performing the mentioned activities with them over time.

Communication skills, both oral and written

Digital marketers are responsible for communicating their own generated marketing ideas to their senior managers. 

Creating grammar-error-free advertisement copy and social media posts is another part of a digital marketer’s job. 

In both tasks, a digital marketer needs good communication skills, firstly oral communication skills and secondly written communication skills.

In order to be a successful digital marketer, you need to be good at both oral and written communication.


In order to be a digital marketer, you will need to be good at understanding consumer analytics data, which is harder than other digital marketing skills. 

Having a clear understanding of consumer data and metrics allows you to evaluate the quality of both organic and paid marketing, allowing you to adjust the campaign plan accordingly.


Above mentioned skills are measurable; you can measure them about yourself and others can measure them about you as well. 

Creativity, however, cannot be measured; only you know how creative you are and how much creativity you can contribute to your work.

A digital marketer’s job role requires creativity as creativity is at the core of everything he does.

Each and every task he accomplishes involves creativity, whether it is creating social media posts, writing ad copy, or optimizing a campaign.

Digital Marketing Pros and Cons

The pros of working in the digital marketing industry

Income level is excellent

Nowadays, most companies implement digital marketing strategies and beating the competition has become harder than ever before. 

People who are good at digital marketing get paid handsomely and their income levels remain excellent. 

As a digital marketer, it is important to be good at what you do or you will remain at the mediocre level of income.

The need for digital marketers is huge and will continue to be so for a long time to come

Due to the increasing number of internet users all over the world and the increasing amount of time people spend online, the demand for digital marketers is also increasing.

Since new technologies are being developed on a daily basis, and new internet based startups are being launched, as well as the internet usage rate is growing at a rapid pace, it has been predicted by many experts that digital marketers will remain in demand for many years to come.

Thus, the scope of digital marketing will continue to expand.

Diverse areas of specialization are available to digital marketers

The pay of people who specialize in something is higher than that of people who are just jacks of all trades. 

Because the digital marketing field is so vast, you will need to learn about all the different areas within it in order to grow. 

However, in order to earn big as a digital marketer, you will need to specialize in one or more areas.

In digital marketing, there are a variety of specialization areas, so if you specialize in two or three of these fields, you can set yourself apart from other digital marketers.

Your digital marketing scope will also expand as a result of setting yourself apart from other digital marketers.

Your multiple specializations will make you more attractive to major companies, and you will even get a larger salary package as a result.

The cons of working in the digital marketing industry

As a digital marketer, you may start off with a smaller salary

Considering that we previously mentioned that digital marketers are paid handsomely by companies and organizations, this point might seem inappropriate to you. 

Digital marketers do get paid so well, but that usually comes much later in their careers, when they’re just starting out, they usually start with a smaller salary package. 

The reason for this is that no one can become good at what they do without working on the ground. 

It is true that it is possible to gain enough understanding of digital marketing by taking a digital marketing course, but that is not enough; one needs to work as a digital marketer to learn how digital marketing actually works. 

Therefore, companies pay you to learn by working for them at the beginning, which is why the pay you receive is so low. 

As you progress and become really good at what you do, companies begin paying you a great deal for your expertise.

In the beginning, you may get a lower salary, but your digital marketing scope won’t be limited in any way.

There is no defined structure for work or job roles at the start

A digital marketer’s work structure isn’t defined at the start when they’re just starting out. 

Digital marketing covers a wide range of topics, so to have a successful career as a digital marketer, you must be well-informed and knowledgeable about almost all of them. 

If you plan on starting a career as a digital marketer, please do not presume you will be working on just one field during your initial days, such as social media marketing. 

It will take you a variety of skills to be a successful digital marketer. 

You may also need to work in email marketing, content marketing, search engine optimization, and so on. 

Working on so many things at once can result in a lack of structure and a little bit of stress, but if you can overcome this and get used to it, your future as a digital marketer will be rewarding.

Digital marketing process is too time consuming

Things that fall under digital marketing can sometimes take too much time and require a lot of work. 

Research work, for example, can take one hour or a few hours or days and even weeks depending on the type of work being done. 

It may take a lot of time to complete other digital marketing tasks as well, depending on the project. 

When you prepare your daily to-do task report, as a digital marketer, you can’t just put things there and hope things will work out accordingly in the end. 

There is no way for you to know how much time you will spend on each task.

Online digital marketing courses that you can do for free to begin your career

There’s no way around it, you’ve got to pay bucks to learn something extraordinary.

Nevertheless, you can do some free digital marketing courses online and get your fundamentals of the field clear and expand your scope of digital marketing.

1. Fundamentals of digital marketing – offered by Google

The first companies that come to mind when we discuss digital marketing are Meta and Google.

Best of all, the best digital marketing course we have chosen is Google’s own ‘Fundamentals of digital marketing course’. 

There are more than 40 hours of content in this Google digital marketing course, which is suitable for both beginners and intermediate digital marketers. 

In addition, Google also provides a course completion certificate when you successfully complete the course.

2. Inbound marketing – offered by Hubspot

For digital marketers, Hubspot offers a free inbound marketing course that is well worth taking.

Even though Hubspot’s inbound marketing course lasts only four hours, it covers many important aspects of digital marketing. 

The goal of this course is to teach you how to make customers want to come to you and buy your products, instead of you always trying to convince them to do so. 

Hubspot’s course on inbound marketing is ideal if you want to learn inbound marketing. 

After completing this course, you will not be required to take any other courses on inbound marketing. 

3. Diploma in E-Business – offered by Alison

ALISON is the best provider of free online courses in the world and offers courses on a wide range of topics. 

For those who are interested in starting a career in digital marketing, their diploma in E-Business course is a good choice.

More than 80,000 people have enrolled in Alison’s diploma in E-business program, which takes six to ten hours to complete.

View of the digital marketing industry from a job perspective

Primary job roles in digital marketing

The digital marketing sector encompasses a variety of job roles. We will list a few of them here.

Social Media Marketer

Social media marketers are responsible for engaging people on social media platforms via pre-made strategies, constantly changing them so that people never become bored with the same content and will always get something new from the company.

Moreover, a social media marketer is also responsible for designing paid advertising campaigns for chosen social networks.

Content Marketer

Among the primary job roles within digital marketing, content marketers are among the most prominent. 

Content marketers are different from content writers. Essentially, a content writer follows the instructions given by a content marketer. 

A content marketer decides on the type of content that will be posted online on the platforms and strategizes everything related to the content. 

For example, how many blog posts will be published each month, what types of blog posts will be published, what kind of social media content will be posted, and all other related topics.

Email Marketer

An email marketer’s role is to develop email marketing strategies for nurturing leads and to send them product offers periodically to generate sales.

Digital Marketing Manager

The position of digital marketing manager is often regarded as the highest among all of them.

Digital marketing managers have extensive knowledge about nearly all aspects of digital marketing such as social media marketing, content marketing, competitor research, and everything else related to digital marketing. 

Just completing a digital marketing course does not qualify someone for the position of digital marketing manager. 

Under the supervision of digital marketing managers, digital marketing executives follow their instructions.

In order to become a digital marketing manager, one first gets experience in various digital marketing related roles so that he gets ready to manage all the digital marketing tasks and generate effective results under his supervision.

Pay scales for digital marketers

We are going to discuss the pay scales of the primary roles in digital marketing here. The pay range shown here is not the exact salary range, but rather is the average salary range that people with 1-3 years’ experience receive in these roles.

Social Media Marketer

A social media marketer who has a working experience of around 1-3 years earns around 3.5 lakh rupees per annum.

Content Marketer

A content marketer who has a working experience of around 1-3 years earns around 6 lakh rupees per annum.

Email Marketer

An email marketer who has a working experience of around 1-3 years earns around 5 lakh rupees per annum.

Digital Marketing Manager

A digital marketing manager who has a working experience of around 1-3 years earns around 6.5 lakh rupees per annum.

How can you get a job as a digital marketer in India?

In India, there are two main ways to find work as a digital marketer. In addition, there is another method, which is not really primary but is followed by many people.

The first way,

Learning digital marketing from a reputable digital marketing institute – gaining the skill sets – and applying to various companies to get hired.

The second way,

Graduate in any specific field – earn a master’s in marketing and specialize in digital marketing – and then get a job.

The third way,

Although this way is not so common nowadays, about a decade ago, most people became digital marketers this way.

Starting your own blog – making digital marketing efforts to grow it and eventually learning by doing – then showing it to an employer as your portfolio – landing a job as a result.

A few tips to help you land a job as a digital marketer

You may find these tips helpful if you are interested in landing a job in digital marketing.

Become a skilled digital marketer

A job as a digital marketer is not something that anyone can do after being trained for one or two days.

A digital marketer is a skilled individual who earns money by exchanging his or her skills.

The first thing you should do is learn the skill of digital marketing before applying to an organization.

You must obtain training in digital marketing from your mentor of choice in order to acquire this skill. 

Then you can apply for job positions in companies once you have obtained the skills you need.

First, we discussed this point, since the other points are irrelevant if you are not familiar with digital marketing.

Grow your network

It’s essential to build and grow your network if you’re looking for a job as a digital marketer. 

A larger network allows you to reach out to a greater number of people for employment-related opportunities, which increases your chances of finding a job.

You can use LinkedIn, the world’s largest professional networking platform, to make connections with prospective employers and other people.

Grow your blog from the ground up

One of the best ways to learn digital marketing is to grow your blog. 

In this way, you learn everything about digital marketing by implementing things yourself instead of being taught by an instructor, mentor, or tutor. 

This part is a bit time-consuming since learning digital marketing by doing can take a while, but it will be worth it in the long run. 

The blog you have grown yourself by implementing digital marketing strategies will increase your chances of landing a high-paying digital marketing job when you show it to your prospective employer.

Do your best to obtain as many certifications as possible

It is sometimes not enough to obtain a digital marketing course completion certificate from a reputable digital marketing institute. 

The free digital marketing certifications we have discussed above like Hubspot’s inbound marketing and Google’s fundamentals in digital marketing will make you more competitive when it comes to getting a job as a digital marketer.

In digital marketing, those who continue to educate themselves and obtain the most certifications demonstrate their passion and determination. 

As a result, they are the first choice for a digital marketing job role in an organization.

The more industry-recognized certifications you acquire, the more scope of digital marketing you will have.

Worldwide Internet Users

Approximately 75% of the world’s population uses the internet according to Statista’s report of 2022. 

Although it may seem unbelievable at first, more than 5 billion people around the world use the internet. 

The world population is approximately 8 billion people, out of which more than 5 billion are internet users. 

This number is continually increasing with the passage of time. 

When it comes to the expanding rate of internet users, India is one of the two top countries in the world, along with China, with the highest growth rate. 

As a result of Jio’s arrival in 2016, India surpassed the United States of America as the world’s second largest internet user in 2016.

You can estimate the size of the digital marketing scope by looking at the huge number of internet users worldwide.

The scope of digital marketing

The scope of digital marketing for those interested in pursuing a career there

The above content demonstrates that digital marketing is not just in demand, but in extremely high demand. 

Demand for digital marketers is rising rapidly in India. 

As compared to all the other countries in the world, India has the biggest scope of digital marketing because the internet is available at the cheapest price. 

A person from a less than average income group in India can easily afford to use the internet. 

A new generation of youngsters, not just in India, but around the globe, can’t imagine life without the internet. 

Increasing internet usage will require new strategies for effective digital marketing in the coming years, requiring digital marketers to always be creative and innovative. 

In the competitive world of digital marketing, it is vital that people stay up-to-date with the latest digital marketing trends to avoid being left behind. 

Therefore, if you are thinking about a career in digital marketing or even a career switch, you have got our approval, so please make it. 

Career opportunities as a digital marketer have never been so abundant as they are today.

Nobody can stop you from thriving in your digital marketing career if you learn from the right place and get your digital marketing skills strong.

The scope of digital marketing for those interested in starting their own business

A wide range of opportunities exist with digital marketing for those who are starting and running their own businesses as well. 

An online business can be started and scaled with little to no money if one has a mastery of digital marketing. 

With your digital marketing skills, you can start and scale the following internet-based businesses.

Running a blog business

While most people don’t think of blogging as a business, it is important to consider it as one if you want to make a lot of money from it.

The only thing you need to start a blog is a domain name and a hosting account. 

With free content management systems such as Blogger.com, you can start a blog for free without needing to purchase a domain or hosting.

Educating the people with your knowledge is the most significant part of running a blog. 

Your blog has a greater chance of success if you can accomplish that.

Even though there are a few technicalities you must understand in order to scale your blog, the fundamentals remain the same; you must provide proper information to your readers.

In addition to advertising, affiliate marketing is one of the most common ways blogging professionals earn money.

Establishing a business on YouTube

Because YouTube pays YouTubers such great money, YouTube as a business is a great idea and is becoming increasingly popular. 

If someone finds your channel and videos interesting, they subscribe to you on YouTube. 

On YouTube, you select a niche for your channel and upload videos related to it. 

It is more likely that you will earn more money from YouTube if you have a larger audience of subscribers. 

Creating a YouTube channel with a topic of your choice will allow you to gradually grow your audience.

Running a freelance business

Currently, there are many people who prefer to start their careers as freelancers because of the time flexibility it offers.

Freelancers are not restricted to working for just one company; they can work for as many as they want. 

Furthermore, as a freelancer, your pay is not determined by a company or recruiter, but rather by you.

It is no wonder that many people switch careers to digital marketing because of the extensive freelancing opportunities it offers. 

In the marketplace today, there are endless freelance opportunities available in digital marketing because it is a skill that is highly in demand. 

Upwork, Fiverr, People Per Hour, etc., are all online job portals that can help you start your freelancing business as a digital marketer.

The scope of digital marketing for aspiring freelancers is immense as there is no shortage of work for digital marketing freelancers.

A dropshipping business

The dropshipping business model is one of the best online business models because you don’t need a lot of money to get started. 

The dropshipping business model doesn’t involve buying your own products and selling them yourself, it involves displaying others’ products on your website and selling them.

In simple language, if you run a dropshipping business, you don’t sell your own products.

Instead, you display the products of third parties on your website, and when a customer decides to buy a product, you order that product from the third party and deliver it to him.

In a dropshipping business, you earn profits by selling the products of third parties on your website at a rate you decide to charge that is slightly higher than the rate the third party charges. 

Thus, earning the remaining money as a mediator.

What makes digital marketing a good career choice?

There are several reasons why digital marketing is not just a good career choice but the best career choice:

It takes just a few months to learn digital marketing and get a job in the field

Digital marketing is much easier to learn than other valuable skills like coding or data engineering, and its employment prospects are excellent. 

Your digital marketing course can be completed in 3 to 6 months, and you will be able to find employment to start earning money shortly afterwards.

Being a digital marketer teaches you entrepreneurial skills

Entrepreneurs are skilled at a variety of tasks, including research and analysis, critical thinking, and communication.

A digital marketer learns all the basic entrepreneurship skills, including critical thinking, research, and development, in their digital marketing course and over time as they work with clients, they acquire other skills like effective communication.

Digital marketing is a rewarding career

A job as a digital marketer isn’t just about doing one type of task every day. 

It is your responsibility as a digital marketer to develop new strategies constantly and to modify them when they fail to meet expectations.

Working as a digital marketer involves many responsibilities, and you can only succeed if you are a good digital marketer and if you have the necessary skills.

The tasks you perform as a digital marketer are critical to the success of a business, so you get rewarded when they are performed effectively.

Frequently Asked Questions About Digital Marketing Scope

1) Is digital marketing a good career?

Answer – Yes, it is a good career choice to pursue digital marketing. 

Digital marketing is an increasingly popular career choice for many people.

 It offers the potential for a lucrative and rewarding career, with the opportunity to work with a range of clients and create innovative campaigns. 

For those who are creative, tech-savvy, and have strong communication skills, digital marketing can be an ideal career path.

2) Does digital marketing has any future?

Answer – Digital marketing has a bright future ahead of it. 

With the rise of online shopping and social media, more businesses are turning to digital marketing strategies to reach their target audiences. 

In addition, the increasing use of mobile devices has opened up new opportunities for digital marketers to reach potential customers. 

As technology continues to evolve, so will the digital marketing landscape, and businesses will need to keep up with the changing trends in order to remain competitive.

3) Is digital marketing job tough?

Answer – Digital marketing can be a tough job, but it can also be highly rewarding. 

It requires an understanding of technology and trends, the ability to think strategically, and a creative mindset. 

It also requires knowledge of web design and marketing tools, as well as strong communication skills. 

The job can also be demanding in terms of time, as digital marketers must be able to stay up-to-date on the latest trends and techniques in order to keep their clients competitive. 

All in all, digital marketing is not an easy job, but it can be very fulfilling for those who are passionate about it. 

It can also be very lucrative for those who are able to build a successful career in the field.

4) Does digital marketing require coding?

Answer – The short answer is no, digital marketing does not require coding. 

While there are some digital marketing tasks that do require coding skills, such as web development and SEO, the vast majority of digital marketing activities do not require coding.

Digital marketing encompasses a wide range of activities, from content creation and social media management to email marketing and advertising. 

These activities can be done with no coding experience whatsoever. 

However, having some coding knowledge can be helpful when it comes to understanding the technical aspects of digital marketing, such as website optimization and analytics. 

For those who are interested in pursuing a career in digital marketing, it is worth taking the time to learn the basics of coding so that you can develop a better understanding of the digital landscape.

5) How many hours do digital marketers work?

Answer – The number of hours digital marketers work depends on their specific role and responsibilities. 

Generally speaking, digital marketers may work full-time or part-time hours. 

For those in full-time roles, the typical workweek is 40 hours or more. 

Part-time digital marketers often work between 15-30 hours per week. 

Some roles may also require additional work outside of regular hours, such as attending meetings, conferences, or client events. 

That said, it is also possible to find flexible roles that allow digital marketers to work remotely and set their own hours. 

Ultimately, it depends on the specific job and the company’s expectations.


You probably have gained a deeper understanding of the scope of digital marketing after reading this article. 

This is true not just in India but globally as well. 

There is a great deal of demand for digital marketers all over the world, and you can work from home in almost any country. 

As many digital marketing jobs are available remotely, many companies are willing to hire remote digital marketers. 

There has never been a better time than now to become a part of this massive digital marketing industry and you can start your path as a digital marketer today. 

Your first step towards becoming a digital marketing professional should be to enroll in an excellent digital marketing course. 

Take one of the best digital marketing courses in all of India provided by one of the best digital marketing institutes. Join DIDM today by calling +91 8800505151.

India's Most Advanced Digital Marketing Course


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