HomeCareerDigital Marketing Salary in India

Digital Marketing Salary in India

The digital marketing salary in India depends on a few factors. 

First of all, experience plays a major role in the salary of a digital marketer.

Secondly, it is also important to consider the budget of the company and type of work (both of which we are going to explain in a while)

While starting salaries are similar to other industries, the digital marketing salary in India increases with practical experience only.

Which means, how much advanced skills you possess and how much overall industry experience you have only determines what is going to be your digital marketing salary in India.

In the Delhi-NCR region, on an average a fresher digital marketer can expect to earn between Rs 1.8 lakhs and Rs 3 lakhs per annum.

A few of the factors that affect digital marketing salary in India

Experience is a determining factor for getting a good digital marketing salary in India

The digital marketing industry in India is booming and so is digital marketing salary in India, and there are many opportunities for people with the right skills and experience. 

The salary ranges for these positions can vary depending on where you live and work. High-paying cities include Delhi, Mumbai, Bangalore, and Chennai. 

Read Also: Will Digital Marketing Ever Rule the World?

Those living in low-paying cities such as Pune, and Kolkata, will likely earn lower salaries.

Experience is the most important factor when determining the salary for a digital marketer. 

Many of the positions in the digital marketing industry require a great deal of knowledge.

Experience is essential, but education and training also play an important role. 

Digital marketing salary in India is higher than the average salary in many other countries.

For a position as a digital marketing manager, you will need to have four to eight years of experience, to say the least because that is how only you are going to manage your digital marketing team effectively and successfully.

An entry-level role in this position can earn as little as INR 1,81,000, while a senior position with five to nine years of experience can earn anywhere from INR 3,00,000 to INR 6,00,000 – and even higher. 

And if you’re working in a team or have a management position, you will earn more.

Moreover, if you are fresh out of college, it is a good idea to take a small job first, may be in a startup.

This will allow you to get used to the work environment. 

You can get a better sense of what the job entails, and it can motivate you to choose the best designation.

For more information on the salary of entry-level SEO experts in India, read on. 

The average salary for search engine optimization specialists and search engine marketing specialists is between INR 3,49,441 per year and INR 6,36,000 for those with five to nine years of experience. 

As an experienced digital marketer, you will want to maximize return on investment and make sure you’re getting the most out of your campaign. 

This means analyzing website analytics, campaign performance, and optimizing landing pages.

Experience plays an important role in determining the salary of a social media marketing specialist as well.

A social media marketing specialist with less than four years of experience can expect to earn about INR 3,04,000 a year. 

A social media marketing specialist with five or six years of experience can expect to earn up to INR 5,40,923 per year.

Read Also: Digital Marketing Salary in Dubai

Digital marketing salary in India depends on a person’s preference

The salary of a Digital Marketer in India depends on the experience and preference of the individual. 

The starting salary is on an average INR 25,000 per month for those with a year of experience.

However, if a person has less experience in the field, the salary might be lower than this.

Different companies assign different designations to Digital Marketers with similar skill sets. 

For example, one person may be assigned to SEO and Content Marketing while another may be given responsibility for Social Media and Email Marketing.

If a person has two to four years of experience as a full stack digital marketer in the field, the digital marketing salary in India can range from Rs. 50,000 to Rs. 60,000 per month. 

The salary for digital marketers in India increases as the individual’s knowledge and skill levels increase. 

For a fresher with less than six months of experience as a full stack digital marketer, he can expect to earn between Rs. 20,000 and Rs. 30,000.

Read Also: How Core Web Vitals Affect Google’s Algorithms?

Digital marketing salary in India depends on a company’s budget

Digital marketing salary in India varies depending on a number of factors, which also includes the size and location of the company. 

Generally, the greater the company, the higher the salary. 

The salary also depends on the skills of the candidate. 

For example, a digital marketing professional with a degree from a top university will ask for a higher salary than someone with less experience. 

In addition, the job title also plays an important role in determining the salary.

In the United States of America, the salary for a mid-level digital marketer is approximately $3000 per month. 

In India, a mid-level digital marketer can earn up to INR 3 lakh a year and that is really a huge difference. 

This digital marketing salary in India can be higher in metros and suburban areas. 

If you are an expert in the digital marketing field, your salary will rise even further. 

This also means that you should be willing to take on various other roles as well.

Digital marketing jobs are primarily offered by digital marketing agencies, local businesses, and international organizations. 

Different organizations have different budgets and require different skills and experience. 

Some small businesses allow you to have a wide range of responsibilities while larger companies expect specific tasks. 

If you’re interested in digital marketing, it might be worth considering pursuing an online MBA.

It’s one of the easiest ways to get started as a marketer and get paid well.

A salary for an entry-level digital marketer in India depends on the candidate’s skill set, experience, and location. 

Search engine analysts are in high demand as more companies are embracing the benefits of digital marketing. 

A search engine analyst’s main role is to optimize a website’s performance in the search engines. 

To do so, he/she must be able to learn web analytics, link building, social media marketing, and also keyword research (which is the most crucial one)

Generally, the salary of a greatly experienced SEO analyst can be up to Rs. 8,00,000 per annum as well.

If a professional has exceptional skills and experience in Organic Growth, the salary can rise even further. 

The salaries of PPC experts are higher than SEO analysts, but their demand is much lower.

While most Search Engine Optimizers focus on Google’s search engine, PPC experts work across multiple platforms.

Read Also: How to Become the Best Social Media Marketing Manager


After reading this piece of content, we hope you definitely would have understood that digital marketing salary in India is not that much if we compare it to the salaries people get in the United States of America, United Kingdom, and Dubai. 

But the fact of the matter is, it is not too less either. 

The primary thing to notice here is that the foremost game here is of the level of experience. 

If you are an experienced digital marketer then no one can stop you from earning high digital marketing salary in India. 

Whereas, if you are just starting out then expecting a high salary will only get you disappointed.

If you are someone who wants to become an elite digital marketer then you can choose to join the digital marketing course provided by the Delhi Institute of Digital Marketing. 

To enroll in DIDM’s digital marketing course, dial +91 8800505151.

India's Most Advanced Digital Marketing Course


- Advertisement -