Microsoft’s Bing search engine is planning to introduce AI-powered advertising options in an early pitch to potential advertisers.
The aim is to improve the effectiveness of search advertising and provide a more personalized and engaging experience for users.
The new advertising options will be based on machine learning algorithms that analyze search queries and user behavior to deliver more targeted and relevant ads.
This will help advertisers to better connect with their audience and increase the likelihood of conversions.
One of the key features of the AI-powered ads will be the ability to match user intent with the most relevant ad format.
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For example, if a user is searching for a particular product, the ad may include a product image and pricing information to help the user make a purchase decision.
Another benefit of the new advertising options is the ability to optimize ad delivery based on the user’s device, location, and other factors.
This will help advertisers to reach the right audience at the right time and improve the overall ROI of their campaigns.
Microsoft’s Bing search engine currently has a 6% share of the global search market, compared to Google’s 92%.
However, the introduction of AI-powered advertising options could help Bing to better compete with Google and attract more advertisers to its platform.
Overall, the introduction of AI-powered advertising options is a positive development for advertisers and users alike.
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By providing more personalized and relevant ads, advertisers can better connect with their audience and drive better results.
And for users, this means a more engaging and useful search experience.
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