Nagma Mirajkar is a well-known influencer and a well-known fashion icon who has been appointed by Mokobara, a company that specializes in modern luggage and bags, to handle the company’s influencer marketing efforts. This campaign did very well and the team at Mokobara have stated that they are more than happy to do another influencer marketing campaign as this campaign has exceeded their expectations as far as the return on investment is concerned and has exceeded their expectations at every turn.
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It is important for you to know that Nagma Mirajkar currently has 8.7 million followers on her Instagram account. It had been Mokobara’s plan for some time to use some of their social media marketing budget to do influencer marketing and they managed to make it happen with this campaign that took place last month by appointing Nagma Mirajkar to be their brand’s influencer.
Mokobara is not the only brand choosing to do influencer marketing for their products, but a wide range of brands from numerous different industries are doing the same. The concept of influencer marketing has existed for a very long time, but the serious trend of influencer marketing started just 2 years ago in 2020, and since then, the trend has never stopped, it has continued to rise in today’s time, and it is continuing to rise at an enormous level.
A number of digital marketing experts agree that influencer marketing is experiencing an ever-increasing level of popularity, and the number of companies that are now investing in both social media marketing and influencer marketing is increasing every time.
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A little more than 2 years ago, more than 90% of the companies did not even consider using influencer marketing to market their products and services and heavily relied on social media marketing to market their products and services.
Due to the ineffectiveness of social media marketing in generating targeted leads and personalizing messages, it has started to lose a bit of its importance nowadays in terms of its importance to businesses. There have been many reports that have featured the results of surveys conducted with marketing experts who have stated that the effectiveness of social media platforms has changed from that of the past years.
During a recent interview conducted with the owner of two of the world’s largest social media platforms, Facebook and Instagram, Mark Zuckerberg said in a recent interview that he has witnessed a great decrease in the revenue of both of these social media platforms because people are slowly stopping themselves from advertising on these social media platforms. Because of this, he and his team of executives had no choice but to lay off a large number of company employees in order to save the company from financial ruin.
It is not just because influencer marketing is extremely effective that it has grown in popularity but also because a lack of trust in the effectiveness of social media marketing in the eyes of new marketers and companies has led to the decline in its usability.
Based on the analysis of the data, social media marketing has started to lose its importance as social media platforms like Facebook and Instagram are now making it available for users to choose what type of ads they want to see.