Paid promotions are available that are used to reach your potential customers and it is one of the most prominent ways by companies and businesses in current times. But you can reach your target audience with the help of organic methods too. Yes, organic ways take time but when people can find you naturally, you become the authority in your field.
SEO or search engine optimization is the organic way to reach your audience naturally and increase your business. You can boost your web page rankings using optimization techniques for your content. It’s one of the most powerful ways to reach your audience and it’s the efficient one as there is no need for money.
It’s one of the most inexpensive methods in all types of marketing. But to use that, you need to understand some of the important factors of SEO like Ranking, and SERPs.
What is SEO Ranking or Search Ranking?
Search ranking or SEO ranking refers to the position your website page has within a specific search engine results page (SERP).
If your pages stay on the search engine page for first, second, and third position, you will rank first, second, and third.
Rankings are the most important factor for any website to have large traffic. 95% of the overall traffic on the search engines is generated by the first page rankings. 33% of the overall traffic on the first page is received by the first-ranking web page. It is huge and you cannot neglect the power of top page rankings.
Factors like keywords, keyword relevance, website content, backlinks, and internal links affect the SEO ranking or search rankings.
Read Also: Website’s Google Ranking Dropped? Top 7 Reasons to Repair.
What is a PageRank?
PageRank is a measure which is generated by Google algorithms to know the importance of that particular page. This importance is measured based on the quality and quantity of high-authority links pointing towards them.
High-authority incoming links are one of the important measures that affect the page ranks towards higher search results.
0-page rank refers to the lowest quality web pages while 10-page rank refers to the high-authority pages. It simply means that page rank is one of the highest factors in ranking higher in search results pages.
The higher page rank means that more quality links are pointing towards your pages.
Factors like anchor links, backlinks, internal links, and no-follow links affect the page ranks on a high scale.
What is SERP?
SERP stands for search engine results pages which is used to display web pages for search queries. When you enter any keyword in the search engine to search something, in response what you have got is search engine results pages.
SERP can be relevant websites, blogs, images, videos, and other web content.
When you are on the top of SERP, it means you have the first position among all other search results after paid advertisements.
The top rankings are very important to have a large traffic for any query or target keyword. It’s one of the top positions to drive a large traffic. The top three locations get almost 60% of the all traffic share.
You should target and work for SEO to locate your content for the prominent top three locations. Always focus on low-density keywords that are not competitive and that’s how you can rank your website for search queries.
You have to work hard to compete with well-established websites to obtain higher results. It is hard but not impossible. You should make your content with the intent informational means you want to provide the answers to the query and it is important for getting high SEO rankings.
Google always promotes informational content instead of transactional intent as search engines want to provide relevant results to the user’s search query and do not cater to businesses to rank for information.
The top ten results are great for any website, so it is good to focus on ranking your web pages for the first rank for focus keywords. Do well research about your content and rank for the top three locations.
Factors Influencing SEO Rankings
(How to Improve Search Rankings)
Six important factors have a lot of influence on SEO rankings or search rankings.
- Quality Keywords
- High-quality content
- E-E-A-T
- Backlinks
- Website structure
- User Experience
Always focus on the right SEO strategy by following search engine guidelines, it will largely help you in climbing search rankings.
1. Quality Keywords
You should focus on the quality keywords to rank your content. Search engines provide results in response to the search queries. The algorithms of the search engines check the keywords and relevancy in your website and then provide the search results.
Always focus on using the relevant keywords in your content as it will help the search engines to understand your content. Do robust keyword research by evaluating search volume, search intent, and difficulty. There are many SEO tools available on the internet like SEMRush, or Ahrefs that will help you do thorough keyword research in combination with long-tail and short-tail.
Select your main focus keyword and use it in your content naturally in important places like meta tags, headings, and alt tags. Find other relevant keywords and use them as well.
2. High-Quality content
Many times, the top marketers state that only reliable and high-quality content will benefit the search rankings. Google also clears that reliable and quality content will gain top rankings that provide any benefit to people.
Self-evaluate your content for the search query, if it seems ideal and provides the researched content with proper information, then it’s good to go.
3. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Google does not promote automated content or spammy content. Google quite emphasizes the ‘trustworthiness’ of the content and does not value the content that is built with the use of tools like ChatGPT or others.
Almost all search engines especially Google want to provide answers that are relevant to the query and come from real people and not from auto-generated content. You should evaluate and optimize your content based on the EEAT concept or framework.
EEAT is not a direct ranking factor but Google uses the concept to determine the quality of the website and it directly impacts the ranking performance.
- Experience: It is used to determine the author’s experience in the subject. This helps the search engine to identify that the source is authentic and comes from an experienced identity. This concept is mainly to face AI-generated content as AI tools cannot provide true experiences. Experience helps differentiate between human and AI-generated content.
- Expertise: Does the author of the content demonstrate credibility and expertise as it builds confidence in users while consuming your content? You can showcase your expertise by providing the author’s name with a description of the related biography or work. You can include your social media profiles and qualifications or certifications for this particular part.
- Authoritativeness: This factor is related to the overall reputation of your website in a given industry. It is evaluated with a strong content architecture covering all important topics, citations in the form of backlinks or mentions, and building or showcasing a strong digital profile as an expert. You can achieve authority with a solid content strategy as the more your content is indexed in Google, the more authoritative you will become on that particular subject.
- Trust: You become trustworthy when you follow all three important concepts experience, expertise, and authority.
EEAT is a very important concept for SEO rankings as Google wants to reduce the probability of misinformation from the search results. Misinformation can be harmful in many industries like healthcare, investment, and many others. If you search on Google for any health symptoms and you will find any misinformation, it can be a lot worse for anyone.
That is why Google wants to provide the most accurate results for the search queries. For that, you need to follow the EEAT principle for your content. It is very important to research your content with proper strategy and follow the guidelines of algorithms.
4. Backlinks
Backlinks are a very important concept when it comes to SEO rankings. The more people cite your work, the more credible you become, and you will come in top search engine rankings.
Backlinks are links from other websites and these are some of the most important factors for rankings in Google for a very long time. Backlinks are part of off-page SEO and are used to improve the quality of your website. Links can be in any form, sponsored links, blog links, social media links, mentions, and many others.
You should have the backlinks from the authoritative websites to rank on Google.
5. Website Structure
You should have a maintained structure for your website, and it is important for user experience. You need to build your website by providing each content with proper structure with sections.
When a search engine comes to your website to evaluate and crawl, it will check all the folders and subfolders with the proper internal linking structure. The internal linking should be in the proper format and relevant.
To improve your SEO ranking, improve your internal link structure and ensure the crawlers go to each section of your content that is related. All the internal links should be working and properly managed.
6. User Experience
You should watch your website bounce rate as well when you are evaluating the factors for SEO rankings. Search engines evaluate the time related to how long users spend on your website. They evaluate everything like how much time you have taken to hit the back button, did you go to check other content. It means that the user did not find the right answer to the query from your website.
You should build your website with the proper navigation, different pages for each topic, strong internal linking, and responsive web pages. With responsive designs, users can check your website on smartphones, and tablets as well.
How Long Does It Take to Rank Content?
When you have a website, and desire to have the top rankings on Google, you should have patience. To be in the top SEO rankings takes time and it is worth the wait.
Ranking depends on many factors like high-quality content, site structure, internal linking structure, backlinks, and others which we have discussed already in the article.
For any new website, it takes around six to twelve months to appear in the search rankings. But for the top positions, you need to do your work with consistency by following all the important ranking measures.
For the existing websites, it takes two to three months to be in the search rankings. But you can speed up your process by submitting new web pages directly to the Google Search Console.
Always have patience, when you are working for Google, and keep your high-quality work going on. Consistency and being in the niche give a lot of benefit to the search rankings and it will see you as the authority gradually.
FAQ’s
Q. How to check my website rankings?
To check your website rankings or SEO rankings, you can go to the tool provided by Google, named Google Search Console. This tool will tell you everything about the rankings, errors, and demographics. This is one of the best free tools provided by Google to check the Google rankings of your website.
Q. What are the important SEO ranking factors for Google?
If you search online, there are hundreds of ranking factors, you should follow to be in the top search rankings. But the most important ranking factors are:
- Quality keyword research
- High-quality content
- EEAT Structure (Experience, Expertise, Authority, Trust)
- Backlinks
- Website Structure
- User Experience
Q. What are Google keyword Rankings?
The Google keyword rankings are the position you will get when your website starts appearing on the search results pages after inserting a query or phrase in Google. The top page of search engines has top 10 rankings and if your ranking is 11, it means you are appearing on page 2 of Google. It takes a lot of effort to be in the top 3 rankings.
Q. How can we do keyword research?
Keyword research is an important step to do before making your content or submitting your website on Google. These are the steps that can be followed for thorough SEO keyword research.
- Use keyword research tools to find the list of keywords
- Identify the focus keyword for your content.
- Analyze the competition on the keywords
- Find the search volume of the keywords
- Check the traffic potential
- Check the search intent for that keyword
Use these keywords frequently in your content whether it is long-form or other to make it search engine-ready. You should use focus keywords in the main areas of the web page and a combination of long tail and short tail keywords in the whole content.
But do not use a lot of keywords that bring ambiguity to your content.
Q. What is the search intent of your keyword?
There are 4 types of search intent are there for the keywords that are:
- Informational – Informational keywords provide key information, guidance, and answer questions. Example: what, why, how
- Navigational – Navigational keywords provide direction to the user or point towards any brand page to navigate. Example: specific brand name, product name.
- Transactional – These keywords show the strongest intent to buy or take action on product pages. These are used in mainly paid ads or product pages. Example: buy, subscribe.
- Commercial – This type of keyword is used to provide knowledge about the products or services. It mainly shows the interest or intent to buy a particular product. Example: Best Email Marketing Tools
Conclusion
Choosing the right keywords for your content is not a hard process but to be in the top search engine rankings is quite work. Follow all the important rules of the search engine algorithms and make your content fully optimized with the main rules of SEO.
With the help of consistent work and high-quality backlinks, you will surely gain the desired SEO rankings for your web pages. It is essential to choose the right keywords for your blog, or website.
To start work choose long-tail keywords and low-density keywords on your web pages. It is a very mature way to learn before applying SEO measures on your own to your website.
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