Building quality Backlinks while doing SEO or Digital Marketing for your website is quite beneficial. Meanwhile Getting backlinks is an essential part of an effective SEO strategy. It is because the link tells the search engines that a site is trusted, recognized, and capable of acquiring a top spot on search engine results pages (SERPs). The quantity of backlinks doesn’t matter to acquire a desirable what matters is quality backlinks. (Learn the skills of making quality Backlinks for your website with the best Digital Marketing Course in Delhi)
3 Factors that Impact Link Value
Before discussing the backlinks, it’s crucial to understand what makes a link valuable. As mentioned above not all the backlinks are equal in quality. There are numerous factors that are responsible for making backlinks more valuable than others.
Authority of the Linking Site
Value link types come from quality websites. The links from the sites which are recognized as authoritative resources will send a more positive signal to search engines than links from low-quality, lesser-known sites. The authority of the site can be known by looking at the linking sites. The better the Alexa Rank of the linking site, the better the link is for SEO. The authoritative sites are those whose rankings are lesser. One can find a Site Alexa Rank using the Alexa Site Overview Tool. (Select the best Digital Marketing Training Institute in Delhi)
2. Do-Follow vs No Follow
When you add a link to the website, you can use HTML code to set the link as “do follow or no follow”. Do follow links, send signals to search engines to recognize and provide SEO value to the respective links. No, follow links send signals to search engines to ignore the links and provide them with less value. Thus do-follow link has a higher value, however, no follow link can still bring traffic to your website.
On-Site Link Location
Websites are arranged in sections and how valuable a link is may be impacted by the section in which it appears. A valuable link achieves a placement within the main body content of the site, the links which appear in the header, footer, or sidebar may not receive the same value. This is an important factor to understand as you wish to build high-quality backlinks. Let us discuss the Best types of Backlinks
1. Editorial Backlinks
The quality links in SEO come from editorial mentions. It happens when another website directs and links to your website. It may be included as
Mentioning someone from your company or something from your content as a source of information. Referring to your website as a resource for additional information. Citing your website as the creator of an infographic (Learn benefits of Digital Marketing Course during the Covid 19 challenges)
2. Guest Blogging Backlinks
Guest posting can help to acquire valuable backlinks. Whenever you submit a guest post to a website, it gives the option to include an editorial backlink in your content. It is a very good way to create trust and authority through influential publications.
3. Business Profile Backlinks
While creating an online profile for business, it provides an option to add a link to your website. Such links on social media, business media networks, industry-specific and business listings show search engines that a website is established and high quality.
4. How to Get Business Profile Backlinks
You can get such backlink by creating profiles on well-known directories, namely Foursquare, Yelp, and Capterra, etc in your industry. Or use a service like Synup or Yext that creates and manages a profile for you. To find and know about the best backlinks, you can sign up for a free trial of Alexa’s Advanced Plan. You’ll get access to all of the audience, industry, and keyword research tools.
Read More: Backlinks Vs Content: Which is better for your website- Quality Content or Backlinks?