Homesocial media marketingIs social media marketing a branch of digital marketing?

Is social media marketing a branch of digital marketing?

Social media has become a part of everyone’s life through different social media platforms like Facebook, Instagram, Twitter, Facebook, LinkedIn and many more. Social media marketing is a process to run campaigns with these social media platforms to reach target audiences. 

Social media is a big user platform with over 4.95 billion people as of 2024 and it is quite amazing. This population is equivalent to 61% of the total world’s population. 

Suppose you must become famous for your business or brand in this digital field. In that case, you need social media marketing services as it will help you to reach your target audience easily to engage with them or to increase your brand awareness.

Social media marketing is an integral part of digital marketing and it is one of the techniques from a group of them. Marketing through social media platforms provides you with many growth opportunities that will help your business. 

Before going for digital marketing vs social media marketing, let’s discuss what is digital marketing and social media marketing in detail.

What is digital marketing?

Digital marketing is a group of different processes that is used by marketing experts to promote or sell products, and services with the help of online platforms. These processes play a very significant role in reaching the target audience fast and in the most convenient ways. There are a lot of techniques included in digital marketing like email marketing, affiliate marketing, search engine marketing, social media, influencer marketing, and many more.

The best advantage of online marketing is to reach a worldwide audience in a limited time without spending a lot in comparison to traditional marketing where the reach is limited.

Types of Digital Marketing

There are a lot of strategies in digital marketing that you can adopt to take your marketing campaigns to the next level.

  1. Search Engine Optimization (SEO)
  2. Social Media Marketing (SMM)
  3. Email Marketing 
  4. Pay-Per-Click Advertising
  5. Affiliate Marketing
  6. Blog Marketing

Important Pillars of Digital Marketing

When you are talking about online marketing, there are only three important pillars that are data, technology, and people. You should use them correctly in your strategies that make them productive.

  1. Data

You should evaluate each type of data as it is very valuable for your campaigns and content. The data can be demographic, behavioral, or contextual and all three of them are very necessary to evaluate. Demographic data helps to know your audience, behavioral data helps in understanding your user’s activity, and contextual data helps in understanding the events in real time.

  1. Technology

Technology cannot work without data and people that is why you need the correct data to solve any problem. In digital marketing, we use three types of technologies that are facilitative, internal, and web analytics. Third-party tools are facilitative and help in doing multiple jobs easily. Internal are on-premise technologies or in-house that help in interacting with the consumers online. Web analytics are the software that helps in collecting data and different insights online.

  1. People

You should have a good team of people who can use the technology and collect data in the right way to reach the goal. Without skilled people, you cannot achieve the desired outcomes as it needs a proper digital marketing strategy. 

Also Read: How To Create Digital Marketing Strategies For Promoting Your Brand?

Also Read: What Are The Best Digital Marketing Strategies For The Entrepreneurs?

What is Social Media Marketing?

Social media marketing is a strategy that is used to promote your brand or services through social media platforms like LinkedIn, YouTube, Instagram, and others. These platforms help you build a great audience base from your niche or interest and to grow your website, and campaigns as a marketer.

You should offer relevant content to have a good reach for your business. With social media techniques, you can reach anywhere in the world and form long-lasting relationships.

Types of Social Media Marketing

There are many types of social media marketing available that you can use to reach millions of users worldwide.

  1. Content marketing
  2. Social media advertising
  3. Influencer marketing
  4. Social Media Management 

Main Pillars of Social Media Marketing

Social media marketing strategies are built mainly of five pillars that are strategy, planning, engagement, analytics, and advertising. 

  1. Strategy

You need a well-planned strategy before publishing anything on social media to reach or attract audiences. Make proper research on the relevant content, and keyword to attract the potential audience. Strategically built campaigns perform better on social media than normal campaigns. Therefore, it is very necessary to design your social media posts and campaigns in a well-planned way to grow and grab your audience’s attention.

  1. Planning

After designing your campaigns, it is time to schedule your posts in advance. By doing so, you can ensure that your content is being posted at a consistent interval and reliable time that will help you build trust among your audience. Designing and scheduling posts helps you to engage with your followers.

  1. Engagement

To build strong social media and gain several social media followers, you need a strategic plan and time. It requires regular posting, engagement, and high-quality content. With proper engagement and consistency, you can build your follower count without any trouble.

  1. Analytics

Analytics tools are used to track the performance of your posted content and campaigns to identify the success. It is crucial to check your insights and make reports out of them. These reports will help you to create more robust campaigns in the future and assist you in increasing reach and identifying your strong points.

  1. Advertising

Paid ads on various social media platforms will offer you a wider reach and audience. You can reach as much as possible and it depends upon your budget. Launch a strategically built campaign on a budget to have better engagements.


Q. Is social media marketing a part of digital marketing?

We have cleared in our article that social media marketing is an integral part of digital marketing and is used to reach a larger audience through social media platforms. These platforms will assist you in making different campaigns related to brand awareness, conversion, and engagement. Digital marketing is a big umbrella and SEO, PPC, SMM, and others come under it.

Q. Explain Digital Marketing vs. Social Media Marketing.

They are connected but are distinct from each other at the same time.

  • Digital marketing uses emails, websites, and all other online platforms to reach audiences and social media uses Facebook, Twitter, Instagram, and other social media platforms only. 
  • You can engage with your audience with multiple platforms when using digital marketing while in social media marketing, you can use only social media for engagements.
  • SEO, SMM, PPC, and Affiliates are proven digital marketing strategies, and Videos, images, and posts are Social media strategies to reach an audience.
  • PPC is generally a costly technique for small businesses while you can make social media posts free of cost.


If you are confused in understanding the techniques used by digital marketing and social media, you can understand with digital experts. To make successful campaigns, you need to be a qualified marketer and for that, you should enroll in top digital marketing institutes like DIDM – Delhi Institute of Digital Marketing.

This will enhance your chances of becoming a professional digital marketer who can build any campaign with strategy and unique planning. 

Contact DIDM today by calling +91-8800505151 or emailing us at

India's Most Advanced Digital Marketing Course


- Advertisement -