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Instagram Hashtags 2024: Everything You Need To Know About Hashtags

Wondering about Instagram Hashtags, and want to know everything about hashtags on Instagram? Why they are so important for social media and how to use them?

This article will provide you with the importance of hashtags in 2024 and give you the most popular hashtags on Instagram for different purposes.

With these short words called hashtags, you can boost your visibility, engagement, and count of followers. They are important for the Instagram algorithm as well. You should go for the relevant hashtags for your content if you are looking for the best audience for you.

Use the relevant hashtags in your Instagram captions or comment section, both will improve the visibility of your content or post.

Our article will help you understand the mechanism of hashtags, and why you should use them in your marketing strategies for social media.

If you are new to Instagram and focused on building the community, our article How to gain your first 1,000 Instagram followers will help you. This article will provide you with some certain ways to gain your first 1,000 followers on Instagram.

What are Instagram Hashtags?

Instagram hashtags are generally words with a pound or hashtag symbol (#) in front of them. Hashtags are used in Instagram captions or comments. These hashtags can be phrases or numbers, a combination of words and symbols as well that are relevant to the content.

The symbol used in the hashtag helps in categorizing Instagram content and can be found easily when searching.

These symbols act like a reference point for Instagram algorithms to categorize and suggest similar content material to your audience and you.

Hashtags are clickable and when you click on them, they will show you all the posts that are tagged with these particular keywords. This way can help you find relevant content as per your keyword and is very helpful to build potential followers.

This example might help you understand what is an Instagram caption with different hashtags:

In this image, you can see the hashtags in the right portion just after the caption. These hashtags are relevant to the content and help in broadening the visibility.

You can add up to 30 hashtags on an Instagram post, but you should use less as per the relevancy.

If you want to make your previous posts discoverable, you can edit them to add relevant Instagram hashtags in the caption. You can comment with the hashtags in your previous posts.

Types of Hashtags for Instagram Reels

Hashtags are very important and used to build community, your account more visible to the audience. These are some common hashtags for Instagram reels and posts.

1.   Branded Hashtags

Branded hashtags are used to build a community that is specifically related to your brand or business. These are very particular and can be a slogan for your company, product, or even your brand name. Example: #DIDM

2.   Niche Hashtags

Niche hashtags are great for product-based and services-related companies. These hashtags can share specific products or services related to your company. These are broad keywords that promote your products in combined searches. Example: #digitalmarketingcourses, #learndigitalmarketing

3.   Industry Hashtags

These hashtags are related to your industry and help discover your content to a broader audience that is related or interested in your industry. Example: #digitalmarketing, #onlinelearning

4.   Community Hashtags

These are hashtags that are based on what you do means they belong to your community. This will help you get visibility among other Instagram accounts that are related to your community. Example: #institutes, #digitalmarketinginstitutes

5.   Location-Based Hashtags

These are related to specific areas which you want to target. Example: #digitalmarketinginstituteindelhi

6.   Event Hashtags

Event hashtags are used to track activity related to any specific event launched by your company. It can be related to your industry or community. Example: #didm2024

7.   Trending Hashtags

These hashtags are the popular hashtags that are related to your niche or industry. You should use these tags in your posts, or reels to make them more discoverable. These tags can be related to daily themes, holidays, or viral topics. Example: #movie2024 #fridaynight

How to add hashtags on Instagram?

Add hashtags in the captions of your post or reel on Instagram. You can add them in your comment section to increase the reach of your content.

Hashtags can also be put in your Instagram story in the text elements.

You can easily make a hashtag for yourself and use it repeatedly in your posts, and stories. Hashtags can be a single word, a combination of words and numbers, slang, or anything just put a hashtag symbol in the front. The best thing is that you can add emojis to your hashtag as well. For Example #prettymorning????

If you want to hide your hashtags in your post, you can do it with two methods:

  • Add hashtags in the comment section.
  • After writing your caption, hit the return button or put a dot in different several lines and then add your captions. They will not appear until the viewer wants to expand the caption section.

For your story section, you can make the text very small when you add the caption. They will not appear on the screen.

Do Hashtags are still relevant in 2024?

The short answer is Yes, Hashtags are still relevant in 2024.

“For your posts, Relevant Instagram hashtags are the best way to drive engagement, and reach but it requires a proper hashtag strategy.”

However, relevant targeted hashtags on the posts and reels are one of the best ways to get discovered on Instagram by the audience. They can search for you easily with the recommendations shown with the hashtags.

The question arises about the relevancy of the hashtags because Instagram recommends using only 3 to 5 hashtags instead of 30. But if you use 3 to 5 relevant keywords in your hashtags, this works like magic.

Before posting anything, you should use an exquisite strategy for hashtags. Without hashtags, it is more difficult to get better engagement and followers.

Importance of Hashtags for Instagram Reels

When you use the right hashtag for your post, you can reach your target audience even if they haven’t connected with you. It leads to more engagement, followers, reach, and customers for your product, service, or even brand. They should be part of your Instagram marketing strategies.

  • They can provide you with better exposure in terms of visibility. The audience can search for you with the help of top posts and the latest posts section.
  • Hashtags are best for overall brand awareness as they can be used by your audiences as well in reviews, and experiences that will lead to more visibility.
  • It leads to better engagement as if a user clicks on any of your hashtags, they will get similar posts. It is just a great method to reach and engage with your audiences.
  • You can use hashtags for content inspiration and get new ideas.
  • Hashtags can help you check the activities of your competitors and you can get ahead of them by analyzing the strategies.
  • Trending hashtags for Instagram should be used to increase the visibility to a larger audience. It is the easiest way to have more engagement if use it properly.

Note: There are many free hashtag generator tools available to find relevant hashtags for your posts and reels.

How to find the trending hashtags on Instagram?

To find the trending hashtags on Instagram is a little bit tricky.

Before searching for the trending hashtags, write down the important keywords related to your niche. These keywords can be some phrases, or words that describe your niche-related content.

These phrases will help you find the relevant trending hashtags for your content.

Open your Instagram app and in the search icon, enter the first keyword and press Tags. You will get a list of hashtags choose one that is best suited to your niche and check different posts. If these posts are relevant to your content in any way, then this hashtag will be good for your audience too. You can use this method with all the other keywords and suggestive hashtags.

Check the influencer’s account in your niche for the best hashtags.

Note: You should go through the complete list of hashtags before using them in your posts to check their popularity and relevancy to your audience.

Give time to search the relevant hashtags in your niche or industry, as they will provide value to your content and your audience.

Important Points To Consider When Using Instagram Hashtags

You should always consider these points before actually using hashtags on Instagram.

1.   Do not use spam hashtags

Instagram has strict rules and community guidelines for its content. Instagram does not support any kind of nudity or offensive content like other social media platforms.

Instagram has a big list of banned hashtags that you should not use in your content. Some of these hashtags are banned permanently and some are temporary. Either way, you should not use any of these when you are using your Instagram for target audience and engagement.

The list has more than 60,000 tags which are ever-changing.

Note: To check if your hashtag is banned or not, just go to the search bar on Instagram and put your desired hashtag there. If it does not appear in search results, it means the hashtag is banned.

2.   Do not use too many Hashtags

When you hear about the Instagram hashtag strategy, you think we can use 30 popular hashtags to appear quickly in search results. However, the Instagram algorithm does not give priority to those who use too many hashtags in their posts.

You should always use 4 to 6 relevant hashtags on your posts instead of repetitive popular hashtags that don’t have any connection with you.

3.   Do not use the top-rank hashtags on your Instagram Post

Yes, you read it right.

Do not use a billion searches daily keywords on your every post or reel as it does not take you anywhere. There is very little chance of discovering these high-search hashtags. When people don’t find your post on the first page, you will not get any engagement or reach.

It is a dead strategy to use top-rank hashtags.

Top Instagram Hashtags in 2024

Hashtags should be used properly as relevancy is the most important rule when it comes to hashtag marketing. You can use viral hashtags in your posts as well that belong to your industry or niche. There are some of the most used hashtags on Instagram that are used by audiences for a variety of content.

Top 50 Instagram Viral Hashtags in 2024

  1. #trending
  2. #viral
  3. #trendingnow
  4. #reels
  5. #instagram
  6. #love
  7. #beautiful
  8. #happy
  9. #explore
  10. #explorepage
  11. #instagood
  12. #instalike
  13. #instadaily
  14. #fashion
  15. #follow
  16. #tbt
  17. #like
  18. #me
  19. #photography
  20. #selfie
  21. #india
  22. #repost
  23. #trend
  24. #music
  25. #friends
  26. #style
  27. #foryou
  28. #summer
  29. #photooftheday
  30. #bollywood
  31. #beautiful
  32. #model
  33. #viralpost
  34. #viralvideos
  35. #beauty
  36. #picoftheday
  37. #dance
  38. #art
  39. #cute
  40. #smile
  41. #funny
  42. #onlineshopping
  43. #fashionblogger
  44. #nature
  45. #life
  46. #lifestyle
  47. #reelsinstagram
  48. #photoshoot
  49. #motivation
  50. #family

These are some most popular hashtags on Instagram with billions and millions of searches daily.

Top 12 Instagram Hashtags for B2B

  1. #smallbusiness
  2. #business
  3. #work
  4. #entrepreneur
  5. #socialmedia
  6. #digitalmarketing
  7. #sales
  8. #success
  9. #tech
  10. #leadership
  11. #ecommerce
  12. #marketing

Top 10 YouTube Hashtags

  1. #youtube
  2. #youtuber
  3. #youtubevideos
  4. #youtubekids
  5. #youtubefamily
  6. #beautyyoutuber
  7. #youtubegamer
  8. #youtubevlogger
  9. #youtubeindia
  10. #youtubegaming

Top Instagram Hashtag for Reels

  1. #trending
  2. #trendingreels
  3. #instamoment
  4. #explore
  5. #explorepage
  6. #instagood
  7. #instaworthy
  8. #explorepageready
  9. #reelsoninstagram
  10. #viralreels

Top Instagram Hashtags for Nature

  1. #nature
  2. #naturephotography
  3. #naturelovers
  4. #landscape
  5. #instanature
  6. #naturelove
  7. #nature_perfection
  8. #naturegram
  9. #natureaddict
  10. #ilovenature

Top love hashtags for Instagram

  1. #love
  2. #loveyourself
  3. #mylove
  4. #loveyou
  5. #instalove
  6. #selflove
  7. #iloveyou
  8. #truelove
  9. #loveit
  10. #lovely

Top wedding hashtags for Instagram

  1. #wedding
  2. #weddingdress
  3. #weddingphotography
  4. #weddingday
  5. #weddingplanner
  6. #instawedding
  7. #weddingideas
  8. #indianwedding
  9. #prewedding
  10. #weddingdecor

Top gym hashtags for Instagram

  1. #gym
  2. #gymmotivation
  3. #gymtime
  4. #gymlife
  5. #gymfreak
  6. #gymlove
  7. #gymwear
  8. #instagym
  9. #gymlover
  10. #gymclothes

Top Instagram photography hashtags

  1. #photography
  2. #travelphotography
  3. #naturephotography
  4. #weddingphotography
  5. #fashionphotography
  6. #landscapephotography
  7. #foodphotography
  8. #wildlifephotography
  9. #indianphotography
  10. #babyphotography

Top motivation hashtags for Instagram

  1. #motivation
  2. #motivationalquotes
  3. #mondaymotivation
  4. #motivational
  5. #morningmotivation
  6. #dailymotivation
  7. #motivationquotes
  8. #selfmotivation
  9. #mymotivation
  10. #motivationoftheday

Top travel hashtags for Instagram

  1. #travel
  2. #instatravel
  3. #traveling
  4. #travelblog
  5. #travelblogger
  6. #mytravelgram
  7. #travelphoto
  8. #travellife
  9. #traveldiaries
  10. #travelpics

Top friends hashtags for Instagram

  1. #friends
  2. #bestfriends
  3. #goodfriends
  4. #friendship
  5. #friendshipgoals
  6. #instafriends
  7. #friendsforever
  8. #friendshipquotes
  9. #ilovemyfriends
  10. #truefriends

Top cricket hashtags for Instagram

  1. #cricket
  2. #indiancricket
  3. #ilovecricket
  4. #cricketer
  5. #cricketlove
  6. #cricketfans
  7. #cricketworld
  8. #cricketlovers
  9. #cricketlife
  10. #cricketforlife

Top sad hashtags for Instagram

  1. #sadquotes
  2. #sadness
  3. #sadnessquotes
  4. #instasadness
  5. #sadnessandsorrow
  6. #mysadness
  7. #nosadness
  8. #sadnessquote
  9. #nomoresadness
  10. #sadnesstime

Top attitude hashtags for Instagram

  1. #attitude
  2. #positiveattitude
  3. #attitudequotes
  4. #attitudematters
  5. #attitudeiseverything
  6. #grattitude
  7. #eleganceisanattitude
  8. #attitudestatus
  9. #myattitude
  10. #attitudeshayari

Top fashion hashtags for Instagram

  1. #fashion
  2. #beauty
  3. #makeup
  4. #ootd
  5. #style
  6. #fashionblogger
  7. #outfit
  8. #outfitoftheday
  9. #shopping
  10. #fashioninsta

Top Instagram hashtags for food and restaurants

  1. #food
  2. #foodie
  3. #instafood
  4. #foodstagram
  5. #foodlover
  6. #foodblogger
  7. #yummy
  8. #delicious
  9. #foodphotography
  10. #ilovefood

Top Instagram Hashtags for Technology

  1. #technology
  2. #engineering
  3. #programming
  4. #tech
  5. #coding
  6. #instatech
  7. #innovation
  8. #computer
  9. #techlove
  10. #software

Statistics related to Instagram Hashtags

Hashtags are very effective and they are very helpful for those who don’t have many followers on Instagram. These are some of the important statistics related to hashtags.

  • For less than 1,000 followers accounts, 1 hashtag posts get an average of 29% more interactions.
  • For more than 1,000 followers accounts, 11+ hashtag posts get the highest interactions.
  • Longer hashtags with 21 to 24 characters work well instead of shorter hashtags.
  • On Instagram, 7 out of 10 hashtags are considered branded.
  • 87% of brands on Instagram use hashtags in captions and only 12% use them in comments.
  • Larger accounts with more than a lakh followers should put the hashtags in the first comment section.
  • For smaller accounts, you can choose any comment or caption section.
  • The top 10 Hashtags with a large number of usage are
RankHashtagNo. of Uses

Hashtags for Social Media Marketing

Hashtags are great strategies for social media marketing, you should use them effectively in your strategies.

  • Add multiple niche-related hashtags on different social media platforms like Facebook, Instagram, LinkedIn or Twitter.
  • Always create a branded hashtag for your company to use in your posts and stories.
  • Create an event hashtag if you are hosting any.
  • You should use 1 evergreen hashtag to post or reel.
  • Always research for relevant hashtags before actually using them in your posts.
  • Find niche-related people using hashtags and engage with them in different ways.


Q. How many hashtags you should use in your posts on Instagram?

There is a space to add up to 30 hashtags on Instagram. But you should only use 4 to 5 relevant hashtags in your content. Instead of using broad search volume hashtags, use phrases like hashtags on Instagram.

Q. What is the purpose of hashtags?

Hashtags are a very important entity for any social media as they provide relevant content when searching. You can use relevant hashtags on your posts or reels and it will be helpful to have more engagement and reach. Hashtags are just like keywords and they can help you receive the target audience for your content.

Q. How to use hashtags on Instagram correctly?

To have good engagement on your post’s hashtags is one of the best methods. Always use the right hashtags in your content, do not use banned tags. You can use trending or viral hashtags in your content if they are related to your industry or niche. Always make a better strategy to find the relevant one for your content as it will help you in the best results. If you do not research well, hashtags can have adverse effects on your posts.

Q. How to use diverse hashtags in your content?

You should use 5 relevant hashtags in your post but that does not mean using the same terms. Use hashtags related to your niche, location, event name, community or brand, and broad search tag. When you use diverse categories in a single post related to the same industry, it can give you a higher boost.

Q. What are free hashtag generators for Instagram?

These are the top 5 hashtag generators for Instagram.

  1. Hootsuite Hashtag Generator
  2. Sistrix Hashtag tool
  3. Tagsfinder Hashtag Generator
  4. Influencer Marketing Hub
  5. AllHashtag Hashtag Generator


That’s It.

Now, you know Instagram Hashtags are very important for broader reach, and engagement, widening your search and growing audience.

Hashtags are very helpful for the audience to find you easily with the help of search icons or related posts.

You should read our article thoroughly and we hope it will give you beneficial information regarding the topic. It will help you to reconsider your Instagram marketing strategy with the help of effective hashtags to create and grow your brand.

If you want to learn Instagram strategy for your brand or business, you can learn with the top marketing experts at DIDM. Delhi Institute of Digital Marketing is a top digital marketing institute in Delhi to provides the best learning courses for digital marketing niches. You can have your customized courses as well with us.

To contact us today, call us at +91-8800505151 or email us at

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