Would you like to know How to Generate Leads for Real Estate in India, this post will help you be informed about that.
Knowing how to generate leads for Real Estate Business in India is the most challenging part.
In nearly every other business other than real estate, taking out relevant leads is far easier but because in the real estate business, we are aiming to sell a very high-ticket item so our lead generation process should be far more effective if we are thinking of good conversions from the generated leads.
Earlier, realtors used to use offline tactics to generate leads but in today’s day and age, more and more realtors are shifting towards online marketing practices to generate leads for their business.
But because a few of the offline marketing practices for knowing how to generate leads for real estate in India are still effective, in this post, we are going to cover both online and offline practices that would help you in knowing how to generate leads for Real Estate Business in India.
And after reading this post, you will become confident enough about generating leads for real estate in India.
What is Lead Generation?
Lead Generation is one of the most important aspects of digital marketing.
In the overall lead-generation process, we make people interested in our product or service and then once they become interested, we compel them to give us their contact details like their phone number or email address.
Once we become successful in our quest to acquire their email address or phone number, it is called a successful lead generation process.
A lead is successfully generated when the prospect provides us with his contact details without us forcing him in any way to do that.
13 Ways on How to Generate Leads for Real Estate in India?
Here are 13 effective ways to be aware of if you want to know how to generate leads for Real Estate Business in India.
Data Analytics | 1st Way – How to Generate Leads for Real Estate in India?
This is the newest way for you to know if you want to be aware of how to generate leads for real estate business in India.
Being the newest, it is also one of the most effective.
Data Analytics involves working with the tracking and measurement of prospective customers’ data like what they are searching on the web, what websites are they visiting for real estate-related inquiries, etc, and once the data is effectively measured then developing a solid strategy to reach out to the prospects through personalized ads and messaging.
And now you are informed about the first way – how to generate leads for real estate in India.
Read Also: Will Digital Marketing Ever Rule the World?
Referrals | 2nd Way – how to generate leads for Real Estate Business in India?
No, we are not talking about online referrals at this point.
Real estate is a business in which if your earlier customers will spread good word of mouth about you then it would bring in the most fruitful results for you.
So, whenever you finish working with any of your clients, give them convincing reasons to refer you to their known ones who need the service that you provide like shared commission, or anything else.
And now you are informed about the second way – how to generate leads for real estate in India.
Events and Seminars | 3rd Way – How to Generate Leads for Real Estate Business in India?
While the world has moved online to establish new connections and networks.
The connections that we make online are the ones that are the most trusted and are the ones that remain with us for a long-time.
Events and seminars for real estate get conducted from time to time.
If you search closely nearby your area, chances are, you’ll also find a new real estate event or seminar happening soon.
Attend as many real estate events and seminars as you can because by doing that you will establish connections with the people who might require your services.
And also, in these events and seminars, you have the opportunity to make people interested in your services by your way of interacting with them and this could generate a potential lead for you in the present as well as in the future.
And now you are informed about the third way – how to generate leads for Real Estate Business in India.
Inquiries from walk-ins | 4th Way – How to Generate Leads for Real Estate in India?
There are so many people all over the place who are aiming to rent or buy a property, no matter whether that is for residential or commercial purposes.
Therefore, at the place where you operate your real estate business, if you will decorate the exterior of your office space in such a way that the potential customers would be driven to visit, you are going to be at a major advantage.
This strategy requires a one-time investment from you because there is no reason for you to do the exterior renovation of your office property from time to time.
A one-time investment would be enough.
Once a potential customer decides to visit your space, it is your responsibility to convert him into a paying customer. The thing to note is, you’ll have a lead generated by utilizing this method.
And now you are informed about the fourth way – how to generate leads for real estate in India.
Blog Writing | 5th Way – How to Generate Leads for Real Estate Business in India?
Let’s talk about one of the most effective ways for generating real estate leads in India i.e. blog writing.
Since the number of internet users all over the world has expanded, many people who are serious about buying or renting a property first prefer reading blogs on the web before making any decision.
If you are a real estate agent or operate a real estate company in India, you must write comprehensive and high-quality blog posts and publish them on the web.
Now the question arises – what should you write in your blog posts? Well, you can write a blog post on many different things if you are aiming to pique your potential customers with your blogs.
You can write the story of your earlier customers.
Like, for how they were searching for a good real estate agent and then found you to get their dream home, you can write about the specifications of the new property that you are aiming to buy or sell, or you can give effective property buying tips to your potential customers through your blog, and there many other things which you can post about.
In today’s times, people are much more conscious and informed about how to make the right decision when it comes to buying (especially real estate), so blogging is one of the best ways to make people interested in doing business with you because when you blog constructively, you gain people’s trust.
And now you are informed about the fifth way – how to generate leads for real estate business in India.
Video Marketing | 6th Way – How to Generate Leads for Real Estate in India?
Video marketing is a strategy that 90% of real estate agents don’t know how powerful it is. The number one platform for video marketing is YouTube.
This video marketing platform is one of the most popular social media platforms in the world and aside from that, it is also the second biggest platform in the world.
You can understand its supremeness by knowing that people who want to scroll through a social media platform to watch videos of their interest as well as those people who are just visiting a search engine to search for something, both these types of people use YouTube.
If you will post high-quality videos on YouTube of the properties that are available for people to buy or rent, videos of your recent positive customer feedback, and all, it will compel potential buyers to get in touch with you to ask for your services.
The thing is, video marketing is generally tougher than the other lead-generation ways for real estate because it involves additional time, money, energy, and resources.
That is why many of the real estate businesses and real estate agents in India choose to ignore it instead of fully utilizing it.
Although tougher, it also yields more results.
If you do video marketing properly, you will be ahead of the 90% of real estate companies in India and also you are going to make your business name a well-known brand in the shortest possible time.
You are going to generate leads like crazy.
And now you are informed about the sixth way – how to generate leads for real estate in India.
Online Portals | 7th Way – How to Generate Leads for Real Estate Business in India?
We just finished talking about the most unutilized way to generate real estate leads and that is video marketing.
Now we are going to talk about the most utilized way.
Online Portals are the easiest and among the most utilized ways to generate leads for real estate in India.
This way is used by most of the real estate agents that operate in the market.
Online portals make it easier for real estate buyers and sellers to connect using one platform.
Real estate online portals offer different packages to real estate agents and companies, the specifications of these packages are different depending on the prices.
The package that is the most suitable and appropriate to an agent, gets purchased by him.
A few of the most popular online portals for real estate in India are:
* 99 Acres
* Magic Bricks
* Quikr Homes
* Common Floor
And now you are informed about the seventh way – how to generate leads for Real Estate Business in India.
Local SEO | 8th Way – How to Generate Leads for Real Estate in India?
What if we tell you that there are so many potential customers surrounding near your area (the place where you operate your real estate business) looking for a real estate agent, and you are missing out on them?
How would you feel?
If you perform deep research, you will be astonished to know how many potential customers are there in your own area, and despite that you are searching for new leads outside of there.
Google reports that near to half of the searches made on the search engine are locally based which means that if you will do Local SEO properly, or in other words, if you will take advantage of the best and the most effective platform for Local SEO (Google Business Profile) properly, you are going to generate a lot of leads.
Having a Google Business Profile is completely free for you to use and you have no reason not to take advantage of this feature because if you miss out on it, you will miss out on a lot of potential customers.
And now you are informed about the eighth way – how to generate leads for real estate business in India.
Search Engine Optimization | 9th Way – How to Generate leads for Real Estate Business in India?
This way is another good way to generate leads for real estate in India. Above, we have talked about Local Search Engine Optimization which was about generating leads for your services from the local area where you operate.
And this one is about generating leads from a bigger horizon.
Search Engine Optimization a.k.a SEO is about raking your website’s webpages on the top pages of SERPs and thus, getting more traffic.
The first place, where people visit when they want to be informed about any specific thing is Google.
And just imagine for a while, that your potential customers are writing a keyword on a search engine that is related to your business and you are ranking on SERP’s first page on that keyword.
Imagine how fruitful that would be for you.
Google specifically ranks those sites on the first page that provides users with helpful content.
If you are going to rank on SERP’s first page, you will be perceived by your potential customers as an authority figure in your industry and a reputable & trustworthy brand.
And now you are informed about the ninth way – how to generate leads for real estate in India.
Google’s Pay-Per-Click Advertising | 10th Way – How to Generate Leads for Real Estate in India?
Above we have talked about Search Engine Optimization also known as SEO.
Although, as we informed you, SEO will give immense and tremendous results to your real estate business, what else you need to keep in your mind is the fact that implementing SEO practices and getting immediate results from them is not easy at all.
It takes months if not years to see the results of your implemented SEO practices.
SEO is a lengthy process and if the keyword that is in your target has high difficulty then you will have to wait for a long to see your webpage on the first page of SERP.
Till the time being, till the time your webpage starts to rank organically on the first page of SERP and you start receiving free traffic, what you can do is, you can take advantage of Google’s PPC Model to see immediate results.
In PPC, what happens is, you pay Google to rank you on top when someone types your targeted keyword on Google.
The amount that you have to pay will be decided by Google depending on how competitive the keyword is.
Unlike SEO, when you choose to opt for Pay Per Click Advertising, your targeted keyword starts to rank higher on SERP immediately without taking months, weeks, or even days.
And you’ll only have to pay Google when someone clicks on your ad or page.
And it is for sure that the majority of the people who are going to click on the ad will be relatively interested in what you are offering because that is why they are only clicking on it.
Google’s Pay Per Click Advertising is among the most unique and the most effective ways to generate high-quality leads for your real estate business.
And now you are informed about the tenth way – how to generate leads for Real Estate Business in India.
Read Also: How to do Digital Marketing after 12th?
Facebook Advertising | 11th Way – How to Generate Leads for Real Estate in India?
Facebook is the biggest and most popular social media platform in the world.
Facebook advertising is among the best ways to generate leads for your real estate business.
Most of the targeted audiences of a real estate business use Facebook primarily.
And Facebook advertising is the best way to reach out to these targeted audiences in the quickest time possible.
The best thing about Facebook Advertising is, it is the most cost-effective among all the other online advertising platforms.
This means you can generate high-ticket leads for your real estate business at a very low cost.
You can follow these steps if you want to know how to run Facebook ads.
* Create a Facebook business page and an Ad Manager account
* Get the Facebook Pixel installed
* Design graphics and write copy for your Facebook ad campaign
* Target your preferred audience and run the ad
* Examine the outcome and optimize the ad for enhanced results
And now you are informed about the eleventh way – how to generate leads for real estate in India.
Social Media Marketing | 12th Way – How to Generate Leads for Real Estate in India?
Another way to generate leads for real estate in India is social media marketing.
This is an organic way to generate leads for your real estate business which means that you don’t have to pay any amount to any platform.
Social media marketing consists of creating high-quality posts for social media platforms (where your potential customers hang out) and engaging your audiences with them.
Social media platforms get used for many reasons but two of the primary among those reasons are making potential customers aware of your business and engaging them with your posts.
When you post high-quality content consistently on social media, you start gaining more followers and also start to build a loyal community for your business.
And now you are informed about the twelfth way – how to generate leads for real estate in India.
Email Marketing | 13th Way – How to Generate Leads for Real Estate Business in India?
Email marketing is one of the most worthwhile ways to generate leads for real estate in India.
Email marketing’s return on investment is the hugest of’em all. It gives 36x return on investment which means if you are spending 1000 rupees on email marketing, you are going to earn 36,000 rupees from it.
Real estate service is a high-ticket one and people don’t buy it instantly after seeing an ad, like in a way like they buy grocery items.
The strategy that successful real estate agents and companies follow is, they show compelling ads to potential buyers and do their best to collect their email addresses.
You can also do the same.
With email marketing, you can continue engaging those people who have given you their email addresses till the time they decide to get in touch with you for your services.
Two of the greatest goals that you can achieve from email marketing are building relationships with people and increasing people’s loyalty toward your business.
And now you are informed about the thirteenth way – how to generate leads for real estate in India.
Frequently Asked Questions
What is a real estate lead?
A real estate lead is someone who showed interest in your business’ service and was searching for it.
What are the mediums that brokers can use for lead generation?
Some of the most popular mediums that brokers can use for lead generation are Facebook Advertising, Social Media Marketing, Pay-Per-Click Advertising, and Local SEO.
How do you manage real estate leads?
A few of the best ways to manage real estate leads are lead scoring, assigning leads, and syncing lead data between apps.
How do you get leads without ads?
Some of the best ways to get leads without ads include utilizing guest posts, taking advantage of social media platforms to the fullest, and increasing customer referrals.
How important are leads in real estate?
Leads are very important in real estate. If you generate qualified leads on a daily basis, you find yourself working with a wide range of customers. However, if you don’t have a lead generation strategy in place, your business will start to stagnate.
We hope after reading this post, you have a much clear understanding of how to generate leads for real estate in India.
Speaking of ways that are the most effective when it comes to generating leads for real estate in India, there are some that you can perform feasibly on your own like ‘Seminars and Referrals’ and there are some other ways like ‘Pay-Per-Click Advertising, Social Media Marketing, and Search Engine Optimization’ that you need to learn beforehand if you want to take advantage of them.
The Delhi Institute of Digital Marketing a.k.a DIDM is the most promising digital marketing training company in India and since 2015, we have trained hundreds of real estate agents and the top executives of the best real estate companies on how to generate leads for Real Estate Business in India.
Enroll in our digital marketing course today if you also want to learn the trending concepts of digital marketing including the ones that we have mentioned in this post.
To enroll, dial +91 8800505151 today.