What is the next big thing in digital marketing? Ever since digital marketing has been incepted, things have constantly been altering at a rapid pace. Even in 2005, nobody knew what the next big thing in digital marketing would be in the next two or three years. Because at that time, digital marketing was still a new and fresh concept and people did not know much about it
They just thought that running ads on search engines like Google and Bing come to work for getting clients and even it worked during that time. But now as we are living in the digital era of 2022 (a completely digital age), it is far easier for us to determine what would the next big thing in digital marketing be because we have seen so many new updates in digital marketing and because we know what is so damn crazy among audiences today that it has the potential to become the next big thing in digital marketing. Through this blog post, we will inform you about the next big things in digital marketing that are about to come.
Here is a list of the next big things in digital marketing that are about to arrive in the upcoming years:
The next big thing in digital marketing | Influencer Marketing
There is a big reason why we have put influencer marketing on the top of this list. Because the influencers are going to play a huge role in the upcoming times, not just in the upcoming times but they are playing a huge role in today’s times as well. If we talk about today’s scenario, there are some influencers whom brands blindly trust and wholly rely on. Influencers like Ranveer Allahbadia from Beer Biceps and Prajakta Koli from Mostly Sane.
Products endorsed by them get purchased by their followers a lot because they are hugely celebrated by their followers and have a loyal fan following. There are many other influencers like them. In the past, there were very few, in the current times, they are in decent numbers, and in the future, there are going to be too many successful influencers as the industry of influencer marketing is growing with the constant rise of the influencers. The future belongs to the trend of influencer marketing and it is the next big thing in digital marketing.
Read Also: Will Digital Marketing Ever Rule the World?
The next big thing in digital marketing | Artificial Intelligence
If you are someone who has been following the technology world for a while, there are 100% chances that you have heard the word “Artificial Intelligence” several times and it is actually good that you know about it because it is the next big thing in digital marketing, so the more you know about it the better it is for you.
Before 2016, people and even the people who were digital marketing specialists barely gave a thought to artificial intelligence becoming the next big thing in digital marketing but in 2016, with the emergence of chatbots, all people got pretty assured that Artificial Intelligence will emerge as the next big thing in digital marketing because chatbots went far beyond than just successful as earlier, businesses used to take some time to respond to a person’s query but now the replies were being given instantly.
This resulted in the increased engagement rate of the customers and they made the purchasing decision sooner than they would have been.
The next big thing in digital marketing | Voice Search
We believe that Voice search is the next big thing in digital marketing as well. A decade back, the phones got smarter, but now everything, fridges, televisions, and even houses have gotten smarter. And it has been predicted that after somewhat two decades, most of the houses in the United States of America will be smart houses.
In today’s times, if something we call ‘smart then it means that particular thing, we do not need to operate with our hands. Even, if we will send out the instructions using our voice, that will come to work. Televisions, mobile phones, etc. nowadays get operated through voice search. Even while using the internet, especially YouTube, people search for their preferred videos through their voices. The trend of voice search is growing continuously and will continue to grow. This growing trend makes voice search the next big thing in digital marketing.
Frequently Asked Questions about the next big thing in digital marketing
What is the next big thing in digital marketing?
Influencer marketing, artificial intelligence, and voice search are the next big things in digital marketing, and apart from them, conversational marketing is the next big thing in digital marketing.
What are the emerging digital marketing trends of 2022?
The number one trend in digital marketing is delivering personalized experiences to the customers as nothing could be more beneficial than that. The other emerging trend is the next big thing in digital marketing and that is Voice Search.
Is getting enrolled in a digital marketing course worth it in 2023?
Yes, it is worth it. In fact, getting enrolled in a digital marketing course is the best way to enter the field of digital marketing.
What do you think where digital marketing would be in the next five years?
We think the next big thing that we have talked about in our article will cover the whole digital marketing process in the next five years.
Will digital marketing be there in the future?
Yes, digital marketing will be there as long as the term ‘digital’ will be there.
Digital marketing is one of those few industries that is unpredictable. The next big thing in digital marketing is also unpredictable and it could be anything. However, the three mentioned above are going to be the next big things in digital marketing for sure. If you are someone who would like to take a frog jump in his career then you also need to have a strong grasp of digital marketing.
At the Delhi Institute of Digital Marketing, we help you become future-ready by transferring the most demanding skill of digital marketing to you. To enroll in DIDM’s Best digital marketing course, dial +91 8800505151.