The power of influencer marketing is greater than ever today as people spend more time scrolling through their phones than actually living in the real world.
The U.S. influencer market was valued at 16.4 billion in 2022, according to a Hubspot report.
In influencer marketing, you partner with someone who has a decent or large following on social media to endorse your product or business.
Partnering or collaborating with people with a high level of expertise in an industry or niche is another aspect of influencer marketing.
Majorly, a large number of audiences follow influencers on social media platforms and are often influenced by their recommendations.
Prominent influencer possesses the authority to influence the buying decisions of their followers since a majority of their followers have high levels of trust and faith in them.
Consequently, utilizing the power of influencer marketing is an attractive marketing strategy for people, and brands (small, medium, and large) are turning to influencer marketing more and more often to promote their products and raise brand awareness.
In this day and age, businesses of all industries and all niches know the power and importance of influencer marketing.
One reason primarily underlies the power and importance of influencer marketing.
Businesses of all sizes can benefit from the power of influencer marketing because of the trust people have in influencers.
There has been a growing skepticism among consumers regarding traditional advertising methods in recent years.
Influencer marketing has therefore become a powerful tool in companies’ efforts to make people buy products that could be valuable to them from people they trust and believe in.
The purpose of this article is to explore the importance and power of influencer marketing.
Additionally, we will discuss the benefits of influencer marketing, the topmost influencers in India, examples of companies that have benefited most from influencer marketing, and a few other things in this article.
After reading this article, you will understand the power of influencer marketing and how it can benefit your business.
Read Also: Will Digital Marketing Ever Rule the World?
How powerful is influencer marketing compared to other forms of digital marketing?
Influencer marketing has a number of benefits that set it apart from other forms of digital marketing when it comes to achieving the desired results for a business.
There are a number of advantages associated with influencer marketing, which makes it so powerful.
Trust and influence
The majority of people are no longer paying much attention to the ads they see on social media platforms, as they used to many years ago.
The fact that most ads people see on social media originate from businesses they do not know and do not trust, is the main cause.
A big reason why the power of influencer marketing is so high is that most followers of influencers who promote a product on their social media accounts trust them.
The followers of the influencers tend to trust them, which increases the likelihood that they will become customers of the brand the influencers promote.
Reach niche-specific audiences
Most of the popular influencers you’ll come across specialize in a particular niche, whether it be health, beauty, fashion, fitness, or anything else.
Choosing an influencer with specializations in the same niche or industry as your business is in is an important step in building your brand.
As this influencer specializes in a niche in which your business operates, the followers of this influencer are likely interested in it as well.
You can therefore reach niche-specific audiences who would be interested in buying your product without spending a lot of time targeting and segmenting the audience, such as when creating an ad campaign.
Marketing via influencers is one of the best ways to engage people.
Engagement from people is high when influencer marketing campaigns are used.
The reason for this is that followers have faith in the influencers they follow, and whatever they promote or endorse is taken into account by the audiences.
Some of the audiences buy instantly if they need a product that the influencer recommends, and many others follow the link and visit the landing page to see the product in more detail.
This is because they are curious to know what specialties the product has that their preferred influencers are endorsing.
The use of the power of influencer marketing allows businesses to be as creative as they want. Businesses have the option to make their brand or product promotion seem more like an authentic endorsement by the influencer rather than a scripted one.
Who are the topmost influencers in India who have helped brands sell a lot of products?
Several Indian influencers have helped brands sell many products. Some of these influencers are listed below.
Bhuvan Bam (@bhuvan.bam22)
Bhuvan Bam is one of the most popular YouTubers in India.
A few years back, Bhuvan was the No.1 YouTuber in India for years.
He has collaborated with a number of reputed brands like Lenskart and Beardo to promote their products as an influencer and has been greatly successful in his outcome.
Disha Patani (@dishapatani)
Disha Patani is an Indian actress who works in the Bollywood industry.
As an influencer, she has worked with brands like Calvin Klein, Pepsi, and others.
Ranveer Allahbadia (@beerbiceps)
Ranveer Allahbadia is a social media entrepreneur, motivational speaker, fitness influencer, and YouTuber who has partnered with brands like Myprotein, Lenovo, and others.
One of the most notable things about Ranveer Allahbadia is that he owns a successful influencer marketing agency called ‘Monk Entertainment’.
Prajakta Koli (@mostlysane)
Prajakta Koli is a comedian and influencer who has partnered with brands like Netflix, Amazon Prime, and others.
Three Indian companies that successfully utilized the power of influencer marketing in India.
Myntra is the first company on our list that has utilized the power of influencer marketing in India.
Myntra, an online fashion and lifestyle retailer, has collaborated with a number of influencers to promote their products.
They have also launched their own influencer platform called Myntra Studio, which allows influencers to create and share their own content featuring Myntra products.
Zomato is the second company on our list that has utilized the power of influencer marketing in India.
Zomato, an online food delivery and restaurant discovery platform, has partnered with influencers to promote their services and products.
They have also launched their own influencer program called Zomato Premier League, which allows influencers to earn rewards for promoting Zomato.
Nykaa is the third company on our list that has utilized the power of influencer marketing in India.
Nykaa, an online beauty and wellness retailer, has collaborated with a number of beauty influencers to promote their products.
They have also launched their own influencer program called Nykaa Network, which allows influencers to earn commission for promoting Nykaa products.
How to leverage the power of influencer marketing?
The following steps will provide you with a concise understanding of how to leverage the power of influencer marketing.
Be clear about what your goals are.
You should know beforehand what goals you want to achieve from the influencer marketing campaign you are about to launch.
What do you want to accomplish, do you want to raise awareness of your product or brand, do you want to increase sales of your product, whatever it may be, make sure you are clear on what you want.
Find influencers who are relevant to your target audience.
You need to dive deep into the research mode to identify your target audience.
You should run your search on the number of influencers that your target audiences follow once you identify your target audience.
Having compiled a list of how many influencers your target audience follows, you need to select those who have the desired reach size and audience engagement rate for your influencer marketing campaign.
Plan your campaign.
Make sure the influencers are aware of the strategy you intend to use to get their endorsement for your brand or product.
Focus on refining influencer marketing campaign strategy to the point where it seems to be best-suited to your company’s goals.
Measure the effectiveness of your influencer marketing campaign.
Utilize tracking tools to measure the success of your influencer marketing campaign.
The engagement rate, click-through rate, and return on investment should be measured.
Establish collaborative partnerships with constructive influencers.
As you work with influencers within your niche, you begin to understand which handful are most appropriate for your brand.
Your brand would benefit from influencers whose audiences will give the best response and who will get the best results for your brand from their audiences.
It is best to establish long-term collaborative partnerships with them because if their audience has shown a positive response to the influencer marketing campaign the first time, they are more likely to show a similar level of enthusiasm in the future.
Since this is the end of the article, we hope that you have understood everything.
By now, we hope you have a clearer understanding of the power of influencer marketing.
Additionally, we hope that you are now ready to harness the power of influencer marketing in your business by implementing influencer marketing.
But speaking of the effectiveness of Influencer Marketing and also its power, you should also note that with great power comes great responsibility.
You’ll have to take responsibility for growing your business with the power of influencer marketing, and for that, you’ll have to understand the concept of influencer marketing inside and out.
We teach our students at the Delhi Institute of Digital Marketing how to use influencer marketing to grow their clients’ businesses.
If you also want to learn that, we invite you to join our digital marketing course. To join, dial +91 8800505151 today.